Create a Comcast Advertising Campaign

Contents

The following document describes how to set up a campaign for Comcast Advertising. Kochava enhances your install and event data with the Comcast Advertising ad impression or click metadata directly from Comcast to allow for extremely accurate and complete data.

NOTE: Comcast requires specific redaction of row-level click & impression data. Performance for your Comcast campaigns may be restricted in certain Analytics views and Row-level Reporting. Unredacted Comcast performance data may be viewed in Kochava’s Aggregated Insights.

Data Needed Before Beginning Process:

Comcast Advertising Product ID
Event Name

Create a Tracker for a Comcast Advertising Install Campaign

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > Comcast Advertising.
Select Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Check Hardcode Cost and enter the amount. (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click Add a Configuration.
Select Media Partner > Comcast Advertising.
Click Go.
Select Install > 🖉 (Edit).
Enter the Comcast Advertising Product ID.
Select Comcast Event Name > Install.
Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagement campaign. If a reengagement campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Comcast Advertising follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

Locate the desired Campaign.
Select Campaign Tools (⋮) > Add Segment.
Enter a Segment Name.
Enter a Segment Description. (optional)
Click Add.

Create a Reengagement Tracker:

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > Comcast Advertising.
Select an Agency Partner. (optional)
Select the Comcast Advertising Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

Select Apps & Assets > Partner Configuration.

Expand Comcast Advertising Postbacks.
Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
Enter the Comcast Advertising Product ID.
Select the Comcast Event Name.
Click Save.

Standard Post-Install Event List:

Key	Description
first_open	The install or first launch of the application.
session_start	When a user successfully launches an instance of the app.
trial	When a user successfully signs up for a given trial product.
sign_up	When a user completes an app sign-up.
subscription	When a user pays for a subscription.
checkout_start	User has completed checkout of items in cart.
level_complete	When the user completes a level within the app.
purchase	Item has been purchased.
share_with_friend	Link shared with contact.
ad_initiate	Ad has been started.
first_view_view	When the user makes the initial video view.
video_view	When a user views a video.
page_view_duration	When the user views content for a time interval.
authentication_success	User has authenticated successfully.
install_usertime	Secondary install activity.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters	Description	Type
campaign_group	Campaign Group.	string
campaign_id	Campaign ID of impression and click.	string
creative_name	The creative name associated with impression and click.	string
creative_id	Creative ID of impression and click.	string
campaign_name	Name of the campaign.	string

Updated on December 23, 2025

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