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  3. Create a Xumo – SAN Campaign
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Create a Xumo – SAN Campaign

Contents


The following document describes how to set up an Xumo – SAN campaign. Kochava enhances your install and event data with the Xumo – SAN ad impression or click metadata directly from Xumo – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Xumo Product ID
  • Xumo Event Name
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Xumo — SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Xumo — SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Xumo Product ID.
  6. Select the Xumo Event Name > App Install.
  1. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagement campaign. If a reengagement campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Xumo – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Xumo — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Xumo – SAN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagement tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add Configuration or search for Xumo — SAN.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Xumo – SAN Product ID.
  4. Select the Xumo – SAN Event Name.
  1. Click Save.

Standard Post-Install Event List:

Key Description
install The install or first launch of the application.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription.
registration_complete When a user completes an account sign up.
content_view When a user views content in the app.
video_stream When a user views a video.
wish_list When the user adds an item to a list.
add_to_cart When a user adds an item to their cart.
purchase Item has been purchased.
ad_view When an ad is shown to the user in your app.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30-day click lookback and 14-day impression lookback to meet your business needs.

URL Parameters Description Type
creative_id The creative ID assigned by Xumo. string
creative_name The creative name assigned by Xumo. string
campaign_name The campaign name assigned by Xumo string
campaign_id The campaign id assigned by Xumo string
Updated on January 19, 2026

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