What’s Happening?
Your AIM functionality is moving to the Kochava Unified Platform (KUP). All the features you use today will still be available — they’re just in a new location with an enhanced interface.
Key Benefits of the Migration
All your AIM features in one unified platform
Same powerful analytics and recommendations
Enhanced navigation and user experience
Integrated with MMP capabilities (if you have both products)
🗓️ Important Dates
April 16, 2026: Dual Access Period begins
April 16 – May 20, 2026: You’ll have access to BOTH platforms (30 days)
May 20, 2026: Legacy AIM platform will be decommissioned
After May 20: Access exclusively through Kochava Unified Platform
During the 30-Day Dual Access Period
Use this time to familiarize yourself with KUP and verify your data
• Compare your reports side-by-side to build confidence in the new platform
• Your CSM will guide you through key workflows during weekly check-ins
• Important: Make all configuration changes in KUP; they will automatically sync to AIM within a few minutes
Quick Navigation Guide
| What You Used in AIM | Where It Is Now in KUP |
| Dashboard → Performance Overview | MMM Insights → Dashboard → Performance Overview |
| Dashboard → Sources | MMM Insights → Dashboard → Media Partners |
| Dashboard → Recommendations | MMM Insights → Dashboard → Recommendations |
| Configuration → Marketplace | MMM Insights → Configuration → Marketplace |
| Configuration → Validate Data | MMM Insights → Configuration → Validate Onboarding Data |
| User Management | Team → Members |
Step-by-Step: Your Most Common Workflows
Workflow 1: View Performance Overview
In AIM (Old):
- Log in to https://app.aimplatform.io
- Click Dashboard in left navigation
- View Performance Overview page
In Kochava for Advertisers (New):
- Log in to https://console.kochava.com
- In left navigation, click MMM Insights
- Click Dashboard
- Select App
- Performance Overview is the default view
What’s the Same:
• All your metrics are displayed the same way
• Filters work identically (Region, Date Range)
• Data refresh frequency unchanged
What’s New:
• Enhanced visualization options
• Integrated with your other Kochava products (if applicable)
Workflow 2: Access Recommendations
In AIM (Old):
- Dashboard → Recommendations
- View spend advice by partner
- Adjust spend allocation
In Kochava for Advertisers (New):
- MMM Insights → Dashboard → Recommendations
- View spend advice by partner
- Adjust spend allocation
What’s the Same:
• Same recommendation engine
• Same spend advice calculations
• Same adjustment capabilities
What’s New:
• Cleaner visual design
• Improved filtering options
Workflow 3: Analyze Media Partners
In AIM (Old):
- Dashboard → Sources
- Select media partner to analyze
- View contribution metrics
- Compare performance
- Download source data as desired
In Kochava for Advertisers (New):
- MMM Insights → Dashboard → Media Partners
- Select media partner to analyze
- View contribution metrics
- Compare performance
- Download source data as desired
What’s the Same:
• All media partner data available
• Same metrics and calculations
• Export functionality preserved
What’s New:
• Enhanced partner details popup
• Raw data available in same view
• Download accessed via popup (click on source name)
• Enhanced visual representation
Workflow 4: Configure Marketplace Regions
In AIM (Old):
- Configuration → Marketplace
- Add regions and countries where your app is active
In Kochava for Advertisers (New):
- MMM Insights → Configuration → Marketplace
- Add regions and countries where your app is active
What’s the Same:
• Same marketplace and region setup
• Same process for adding/managing regions
What’s New:
• Consolidated with other MMM configuration options
• Improved regional selection interface
Workflow 5: Validate Onboarding Data
In AIM (Old):
- Configuration → Validate Onboarding Data
- Upload sample data file
- Review validation errors
- Download error report
In Kochava for Advertisers (New):
- MMM Insights → Configuration → Validate Onboarding Data
- Upload sample data file
- Review validation errors on screen
- Download validation error report
What’s the Same:
• Same validation rules
• Same data specifications
• Same error reporting
What’s New:
• System guardrails (automatic validation for circular references, data type mismatches)
• Manual review flagging for Super Admins
• Enhanced error messages
Workflow 6: Manage API Clients
In AIM (Old):
- Admin → API Clients
- View existing API client applications
- Generate/manage OAuth tokens
In Kochava for Advertisers (New):
- Team → API Clients tab
- View existing API client applications
- Generate new OAuth tokens with K4A endpoint
What’s the Same:
• Same API client functionality
• OAuth 2.0 authentication
What’s Different:
IMPORTANT: API clients must be reconfigured with new OAuth tokens and K4A URL endpoints
• Your existing AIM API tokens will NOT work with KUP
• Contact your CSM for migration assistance
Workflow 7: Manage Team Members
In AIM (Old):
- Configuration → Users
- Add/remove users
- Assign roles
In Kochava for Advertisers (New):
- Click Team in left navigation
- Select Members tab
- Add/remove users
- Assign roles (MMM User, MMM Developer, Account Admin)
What’s the Same:
• Equivalent roles created for each AIM role (some existing KUP roles reused)
• Same user management capabilities
What’s New:
• Team page consolidates all user management
• Integrated with other Kochava products
• Enhanced role management interface with tabs for Members, Groups, and API Clients
Key Differences to Know
Navigation Changes
AIM Had:
• Simple left sidebar: Dashboard, Configuration, Users
KUP Has:
• MMM Insights section containing all AIM functionality
• Team page for user management
• Additional sections if you have MMP product
Filter Behavior
Region Filters:
• Work the same way across all dashboards
• Apply to Performance Overview, Recommendations, and Media Partners
• Selection persists as you navigate
Note: The standalone “Regions” dashboard page from AIM has been consolidated into the filter functionality across all dashboards.
User Roles & Permissions
| AIM Role | KUP Role | User Group | Description |
| Default | MMM User | MMM Analytics | View analytics and reports |
| Config Editor | MMM User | MMM Analytics | View analytics and manage account configuration |
| Developer | MMM Developer | MMM Config | Manage API Client Applications |
| Security Admin | MMM Account Admin | MMM Config | Manage users and assign roles |
What’s NOT Changing
✅ Your Data – All historical data migrated
✅ Your Metrics – Custom metrics preserved
✅ Your Integrations – All marketplace connections maintained
✅ Your Configuration – App and MMM settings migrated
✅ Your Team – User accounts and permissions preserved
✅ Your Analytics – Same calculation engine
Logging In
Legacy AIM (Until May 20)
• URL: https://app.aimplatform.io
• Use your existing credentials
Kochava Unified Platform (Starting April 16)
• URL: https://console.kochava.com
• Your username remains the same
Important – Password Reset Required:
• Due to different security frameworks between platforms, a default password has been set for all migrated accounts
• You must reset your password on first login
• Use the “Forgot Password” feature on the login page
• You’ll receive an email with password reset instructions
• Choose a new secure password
• After password reset, look for “MMM Insights” in the navigation
FAQ
Q: What happens to my historical data?
A: All your historical data has been migrated to KUP. You'll have access to the same data ranges.
Q: Will my reports look different?
A: The data and metrics are the same, but the visual presentation is enhanced. During the dual access period, you can compare side-by-side.
Q: Do I need new login credentials?
A: Your username remains the same. However, due to different security frameworks, you'll need to reset your password on first login using the "Forgot Password" feature.
Q: What if I find something that doesn't work correctly?
A: Contact your CSM immediately. We're monitoring feedback closely during the pilot period.
Q: What happens after May 15?
A: After May 15, the legacy AIM platform will no longer be accessible. All functionality will be exclusively through KUP.