Partner Reconciliation Settings

Contents

This document defines the partner reconciliation settings which establishes the default settings for partner configuration. These settings may be overridden at the tracker level. For more information on Kochava’s Attribution Engine, refer to our Attribution Overview support documentation.

NOTE: If reconciliation settings are not specifically set, None Selected will be displayed and the corresponding default setting listed below will be applied.

NOTE: Default (unedited) settings will use the SAN’s Reconciliation lookbacks, not the standard 30/7/1 day settings used for all Kochava trackers.

SAN Default Reconciliation Settings:

		Clicks	Impressions	Install Referrer
Acquisition	Apple Search Ads	Indefinite	Indefinite	Indefinite
	Facebook	28 Days	1 Day	89 Days
	Amazon Ads	14 Days	14 Day	–
	Google	30 Days	1 Day	—
	DoubleClick	30 Days	7 Days	—
	DV360 & CM360	30 Days	7 Days	—
	Twitter	30 Days	1 Day	—
	SnapChat	28 Days	1 Day	—
	Yahoo!	7 Days	1 Day	—
	TikTok	28 Days	1 Day	—
	Venatus	14 Days	7 Days	—
	Simpli.fi	30 Days	30 Days	—
	Lyft	30 Days	14 Days	—
	GumGum	30 Days	14 Days	—
	Fetch Rewards	14 Days	14 Days	—
	Uber Ads	30 Days	14 Days	—
	Tubi SAN	30 Days	14 Days	—
	TitanOS – SAN	30 Days	14 Days	—
Reengagement	Facebook	28 Days	1 Day	—
	Amazon Ads	14 Days	14 Day	—
	Google	90 Days	1 Day	—
	DoubleClick	30 Days	7 Days	—
	DV360 & CM360	30 Days	7 Days	—
	Twitter	30 Days	1 Day	—
	Snapchat	28 Days	1 Day	—
	Yahoo!	7 Days	1 Day	—
	TikTok	28 Days	1 Day	—
	Venatus	14 Days	7 Days	—
	Simpli.fi	30 Days	30 Days	—
	Lyft	30 Days	14 Days	—
	GumGum	30 Days	14 Days	—
	Fetch Rewards	14 Days	14 Days	—
	Uber Ads	30 Days	14 Days	—
	Tubi SAN	30 Days	14 Days	—
	TitanOS – SAN	30 Days	14 Days	—

Partner Reconciliation Settings User Interface

Log in to Kochava.
Select the desired Account and App.
Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Locate the desired Network.
Click Network Tools (⋮) > Reconciliation.

Impression Reconciliation Settings

NOTE: Not every network is an Impression-Enabled network. If a network cannot pass impression data to Kochava, the Impression Reconciliation settings will not be available. For a list of Impression-Enabled networks, refer to our Create a View-Through Campaign support documentation.

BEST PRACTICES: Before adjusting the lookback settings coordinate with your network partner; settings that do not match your network partner’s settings could create discrepancies in data. (see iOS 14+ restrictions)

Select the desired Device Lookback.

NOTE: Device Lookback determines how far back, from the time of install, to consider engagements for attribution on a standard device match. By default the Device Lookback window is set to 24 hours.

Options:

Disabled
15 minutes
30 minutes
45 minutes
1 hour
2 hour
3 hour
4 hour
5 hour
6 hour
7 hour
8 hour
9 hour
10 hour
11 hour
12 hour
13 hour
14 hour
15 hour
16 hour
17 hour
18 hour
19 hour
20 hour
21 hour
22 hour
23 hour
24 hour

Select the desired Modeled Lookback.

NOTE: Modeled Lookback determines how far back, from the time of install, to consider engagements for attribution on a Modeled based match. By default the Modeled Lookback window is set to 24 hours.

Options:

Disabled
15 minutes
30 minutes
45 minutes
1 hour
2 hour
3 hour
4 hour
5 hour
6 hour
7 hour
8 hour
9 hour
10 hour
11 hour
12 hour
13 hour
14 hour
15 hour
16 hour
17 hour
18 hour
19 hour
20 hour
21 hour
22 hour
23 hour
24 hour

Select the desired IP Lookback.

NOTE: IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP based match. By default the IP Lookback window is set to Disabled.

Options:

Disabled
15 minutes
30 minutes
45 minutes
1 hour
2 hour
3 hour
4 hour
5 hour
6 hour
7 hour
8 hour
9 hour
10 hour
11 hour
12 hour
13 hour
14 hour
15 hour
16 hour
17 hour
18 hour
19 hour
20 hour
21 hour
22 hour
23 hour
24 hour

Select the desired Partial IP Lookback.

NOTE: Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an Partial IP based match. By default the Partial IP lookback window is set to Disabled.

Options:

Disabled
15 minutes
30 minutes
45 minutes
1 hour
2 hours
3 hours
4 hours
5 hours
6 hours
7 hours
8 hours
9 hours
10 hours
11 hours
12 hours
13 hours
14 hours
15 hours
16 hours
17 hours
18 hours
19 hours
20 hours
21 hours
22 hours
23 hours
24 hours

Select the desired Device Attribution Behavior.

NOTE: Device Attribution Behavior determines whether fingerprint matching will be attempted if a Device ID is present on click. The Standard setting will not attempt fingerprinting if a Device ID is present on click. The Inclusive setting will attempt fingerprinting on all clicks. By default, Device Attribution Behavior is set to Standard.

Options:

Standard
Inclusive

Click Reconciliation Settings

Select the desired Device Lookback

Options:

1 day
2 days
3 days
4 days
5 days
6 days
7 days
8 days
9 days
10 days
11 days
12 days
13 days
14 days
15 days
16 days
17 days
18 days
19 days
20 days
21 days
22 days
23 days
24 days
25 days
26 days
27 days
28 days
29 days
30 days
31 days

Select the desired Modeled Lookback

Options:

1 day
2 days
3 days
4 days
5 days
6 days
7 days
8 days
9 days
10 days
11 days
12 days
13 days
14 days
15 days
16 days
17 days
18 days
19 days
20 days
21 days
22 days
23 days
24 days
25 days
26 days
27 days
28 days
29 days
30 days
31 days

Select the desired IP and Partial IP Lookback.

NOTE: IP and Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP or Partial IP based match. By default the IP and Partial IP lookback window is disabled.

Options:

1 hour
2 hours
3 hours
4 hours
5 hours
6 hours
7 hours
8 hours
9 hours
10 hours
11 hours
12 hours
13 hours
14 hours
15 hours
16 hours
17 hours
18 hours
19 hours
20 hours
21 hours
22 hours
23 hours

Select the desired Device Attribution Behavior.

Options:

Standard
Inclusive

Select the desired Modeled Attribution Tier.

NOTE: Modeled Attribution Tier determines the Modeled validation configuration. The Standard setting validates based on a combination of IP Address and User Agent. The Full IP Address setting validates based on IP Address regardless of User Agent. The Partial IP Address setting validates based on the first three stanzas of the IP Address. By default, Modeled Attribution is set to Standard.

NOTE: For more information on Google’s user agent reduction, refer to Google’s support documentation.

Options:

Enforce All 3 Chrome Hints
Allows for probabilistic attribution when either of the following are met:
1. IP & user agent match
2. IP & all three UA hints match
  - Sec-CH-UA-Model
  - Sec-CH-UA-Platform
  - Sec-CH-UA-Platform-Version
Standard
Allows for probablistic attribution when either of the following are met:
1. IP & user agent match
2. IP & 2/3 UA hints match
  - Sec-CH-UA-Model
  - Sec-CH-UA-Platform
  - Sec-CH-UA-Platform-Version
Full IP Address
Partial IP Address

Click Save.

Updated on August 21, 2025

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