This document defines the partner reconciliation settings which establishes the default settings for partner configuration. These settings may be overridden at the tracker level. For more information on Kochava’s Attribution Engine, refer to our Attribution Overview support documentation.
NOTE: If reconciliation settings are not specifically set, None Selected will be displayed and the corresponding default setting listed below will be applied.
NOTE: Default (unedited) settings will use the SAN’s Reconciliation lookbacks, not the standard 30/7/1 day settings used for all Kochava trackers.
SAN Default Reconciliation Settings:
| Acquisition | Apple Search Ads | |||
| Amazon Ads | ||||
| DoubleClick | ||||
| DV360 & CM360 | ||||
| SnapChat | ||||
| Yahoo! | ||||
| TikTok | ||||
| Venatus | ||||
| Simpli.fi | ||||
| Lyft | ||||
| GumGum | ||||
| Fetch Rewards | ||||
| Uber Ads | ||||
| Tubi SAN | ||||
| TitanOS – SAN | ||||
| Telly – SAN | ||||
| Universal Ads – SAN | ||||
| Xumo – SAN | ||||
| Reengagement | ||||
| Amazon Ads | ||||
| DoubleClick | ||||
| DV360 & CM360 | ||||
| Snapchat | ||||
| Yahoo! | ||||
| TikTok | ||||
| Venatus | ||||
| Simpli.fi | ||||
| Lyft | ||||
| GumGum | ||||
| Fetch Rewards | ||||
| Uber Ads | ||||
| Tubi SAN | ||||
| TitanOS – SAN | ||||
| Telly – SAN | ||||
| Universal Ads – SAN | ||||
| Xumo – SAN |
Partner Reconciliation Settings User Interface
- Log in to Kochava.
- Select the desired Account and App.
- Select App Configurations > Partner Configuration.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
- Locate the desired Network.
- Click Network Tools (⋮) > Reconciliation.
Impression Reconciliation Settings
NOTE: Not every network is an Impression-Enabled network. If a network cannot pass impression data to Kochava, the Impression Reconciliation settings will not be available. For a list of Impression-Enabled networks, refer to our Create a View-Through Campaign support documentation.
BEST PRACTICES: Before adjusting the lookback settings coordinate with your network partner; settings that do not match your network partner’s settings could create discrepancies in data. (see iOS 14+ restrictions)
- Select the desired Device Lookback.
NOTE: Device Lookback determines how far back, from the time of install, to consider engagements for attribution on a standard device match. By default the Device Lookback window is set to 24 hours.
Options:
- Disabled
- 15 minutes
- 30 minutes
- 45 minutes
- 1 hour
- 2 hour
- 3 hour
- 4 hour
- 5 hour
- 6 hour
- 7 hour
- 8 hour
- 9 hour
- 10 hour
- 11 hour
- 12 hour
- 13 hour
- 14 hour
- 15 hour
- 16 hour
- 17 hour
- 18 hour
- 19 hour
- 20 hour
- 21 hour
- 22 hour
- 23 hour
- 24 hour
- Select the desired Modeled Lookback.
NOTE: Modeled Lookback determines how far back, from the time of install, to consider engagements for attribution on a Modeled based match. By default the Modeled Lookback window is set to 24 hours.
Options:
- Disabled
- 15 minutes
- 30 minutes
- 45 minutes
- 1 hour
- 2 hour
- 3 hour
- 4 hour
- 5 hour
- 6 hour
- 7 hour
- 8 hour
- 9 hour
- 10 hour
- 11 hour
- 12 hour
- 13 hour
- 14 hour
- 15 hour
- 16 hour
- 17 hour
- 18 hour
- 19 hour
- 20 hour
- 21 hour
- 22 hour
- 23 hour
- 24 hour
- Select the desired IP Lookback.
NOTE: IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP based match. By default the IP Lookback window is set to Disabled.
Options:
- Disabled
- 15 minutes
- 30 minutes
- 45 minutes
- 1 hour
- 2 hour
- 3 hour
- 4 hour
- 5 hour
- 6 hour
- 7 hour
- 8 hour
- 9 hour
- 10 hour
- 11 hour
- 12 hour
- 13 hour
- 14 hour
- 15 hour
- 16 hour
- 17 hour
- 18 hour
- 19 hour
- 20 hour
- 21 hour
- 22 hour
- 23 hour
- 24 hour
- Select the desired Partial IP Lookback.
NOTE: Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an Partial IP based match. By default the Partial IP lookback window is set to Disabled.
Options:
- Disabled
- 15 minutes
- 30 minutes
- 45 minutes
- 1 hour
- 2 hours
- 3 hours
- 4 hours
- 5 hours
- 6 hours
- 7 hours
- 8 hours
- 9 hours
- 10 hours
- 11 hours
- 12 hours
- 13 hours
- 14 hours
- 15 hours
- 16 hours
- 17 hours
- 18 hours
- 19 hours
- 20 hours
- 21 hours
- 22 hours
- 23 hours
- 24 hours
- Select the desired Device Attribution Behavior.
NOTE: Device Attribution Behavior determines whether fingerprint matching will be attempted if a Device ID is present on click. The Standard setting will not attempt fingerprinting if a Device ID is present on click. The Inclusive setting will attempt fingerprinting on all clicks. By default, Device Attribution Behavior is set to Standard.
Options:
- Standard
- Inclusive
- Configure CTV Equal Priority.
NOTE: CTV Equal Priority sets how long a Connected TV (CTV) impression competes with a click on recency for this partner. By default, Kochava’s attribution waterfall gives clicks priority over impressions regardless of timing. Because CTV ads are typically viewed on a second screen where direct clicks are uncommon, enabling CTV Equal Priority allows a recent CTV impression to win attribution over an earlier click, rather than being automatically deprioritized.
NOTE: Unless specified, this partner assumes the app’s Default Reconciliation Settings. An individual tracker can still override this partner’s settings in Tracker Overrides. For more information on app-level defaults, refer to our Default Reconciliation Settings support documentation.
Options:
- Override app default – Select this checkbox to customize CTV Equal Priority for this partner. When it is not selected, the partner inherits the CTV Equal Priority setting from the app’s Default Reconciliation Settings, and the controls below are displayed but cannot be edited.
- Enabled – Turns CTV Equal Priority on or off for this partner.
- On: CTV impressions from this partner that fall within the lookback window compete with clicks on recency. The engagement closest to the time of install wins attribution.
- Off: The standard waterfall applies. A valid click within its lookback window takes priority over a CTV impression, regardless of recency.
- Lookback slider – Sets how long a CTV impression competes with a click on recency.
- Range: 1 minute – 24 hours
- Default: 6 hours
EXAMPLE: A user clicks a mobile display ad at 1:00 PM, views a CTV ad from this partner at 3:00 PM, and installs the app at 3:30 PM. With CTV Equal Priority enabled and a 6-hour lookback, the CTV impression wins attribution because it is the more recent touchpoint and falls within the window. With CTV Equal Priority disabled, or if the CTV impression occurred outside the lookback window, the click wins.
Click Reconciliation Settings
- Select the desired Device Lookback
NOTE: Device Lookback determines how far back, from the time of install, to consider engagements for attribution on a standard device match. By default the Device Lookback window is set to 30 days.
Options:
- 1 day
- 2 days
- 3 days
- 4 days
- 5 days
- 6 days
- 7 days
- 8 days
- 9 days
- 10 days
- 11 days
- 12 days
- 13 days
- 14 days
- 15 days
- 16 days
- 17 days
- 18 days
- 19 days
- 20 days
- 21 days
- 22 days
- 23 days
- 24 days
- 25 days
- 26 days
- 27 days
- 28 days
- 29 days
- 30 days
- 31 days
- Select the desired Modeled Lookback
NOTE: Modeled Lookback determines how far back, from the time of install, to consider engagements for attribution on a Modeled based match. By default the Modeled Lookback window is set to seven days.
Options:
- 1 day
- 2 days
- 3 days
- 4 days
- 5 days
- 6 days
- 7 days
- 8 days
- 9 days
- 10 days
- 11 days
- 12 days
- 13 days
- 14 days
- 15 days
- 16 days
- 17 days
- 18 days
- 19 days
- 20 days
- 21 days
- 22 days
- 23 days
- 24 days
- 25 days
- 26 days
- 27 days
- 28 days
- 29 days
- 30 days
- 31 days
- Select the desired IP and Partial IP Lookback.
NOTE: IP and Partial IP Lookback determines how far back, from the time of install, to consider engagements for attribution on an IP or Partial IP based match. By default the IP and Partial IP lookback window is disabled.
Options:
- 1 hour
- 2 hours
- 3 hours
- 4 hours
- 5 hours
- 6 hours
- 7 hours
- 8 hours
- 9 hours
- 10 hours
- 11 hours
- 12 hours
- 13 hours
- 14 hours
- 15 hours
- 16 hours
- 17 hours
- 18 hours
- 19 hours
- 20 hours
- 21 hours
- 22 hours
- 23 hours
- Select the desired Device Attribution Behavior.
NOTE: Device Attribution Behavior determines whether fingerprint matching will be attempted if a Device ID is present on click. The Standard setting will not attempt fingerprinting if a Device ID is present on click. The Inclusive setting will attempt fingerprinting on all clicks. By default, Device Attribution Behavior is set to Standard.
Options:
- Standard
- Inclusive
- Select the desired Modeled Attribution Tier.
NOTE: Modeled Attribution Tier determines the Modeled validation configuration. The Standard setting validates based on a combination of IP Address and User Agent. The Full IP Address setting validates based on IP Address regardless of User Agent. The Partial IP Address setting validates based on the first three stanzas of the IP Address. By default, Modeled Attribution is set to Standard.
NOTE: For more information on Google’s user agent reduction, refer to Google’s support documentation.
Options:
- Enforce All 3 Chrome Hints
Allows for probabilistic attribution when either of the following are met:- IP & user agent match
- IP & all three UA hints match
- Sec-CH-UA-Model
- Sec-CH-UA-Platform
- Sec-CH-UA-Platform-Version
- Standard
Allows for probablistic attribution when either of the following are met:- IP & user agent match
- IP & 2/3 UA hints match
- Sec-CH-UA-Model
- Sec-CH-UA-Platform
- Sec-CH-UA-Platform-Version
- Full IP Address
- Partial IP Address
- Click Save.