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  3. Create a WarnerMediaAds Campaign
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Create a WarnerMediaAds Campaign

Contents


The following document describes how to set up a campaign for WarnerMediaAds. Kochava enhances your install and event data with the WarnerMediaAds ad impression or click metadata directly from WarnerMediaAds to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • WarnerMediaAds Product ID
  • WarnerMediaAds Properties
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  1. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > WarnerMediaAds.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add a Configuration.
  2. Select Media Partner > WarnerMediaAds.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the WarnerMediaAds Product ID.
  6. Enter the WarnerMediaAds Properties for the product.

NOTE: WarnerMediaAds properties need to be comma separated.

  1. Select the WarnerMediaAds Event Name.
  2. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to WarnerMediaAds follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > WarnerMediaAds.
  5. Select an Agency Partner. (optional)
  6. Select the WarnerMediaAds Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand WarnerMediaAds Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the WarnerMediaAds Channel ID.
  4. Enter the WarnerMediaAds Properties.
  5. Enter the WarnerMediaAds Event Name.
  6. Select the Delivery Method.
  7. Click Save.

Standard Post-Install Event List:

  • first_open
  • session_start
  • trial
  • authentication
  • subscription
  • live_video_start
  • video_stream
  • first_video_view
  • ad_initiated
  • purchase_complete
  • shared_with_friend

Macros

View-Through Attribution Macros:

View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The view-through attribution window is supported for 14-days in order to meet business needs.

URL Parameters Description Required/ Optional Type
Product Product of impression Required Case sensitive string
Properties Properties of impression Optional Comma separated case sensitive strings
IP IP of impressions (IPv4 and IPv6 supported) Required for modeled attribution string
Useragent Useragent of impression Operational – Required for modeled attribution string
DeviceIDs Device Identifiers of IMpression (rida,adid,idga,oaid, etc.) Required for device attribution Key value string pairs
Timestamp Unix timestamp in seconds Required for all attribution types. integer
CampaignID CampaignID of Impression Required for MMP response string
CreativeID CreativeID of Impression Required for MMP response string
LineItemID LineItemID of the creative displayed Required for MMP response string
ContentID Content or Ad Unit ID displayed Required for MMP response string
PlacementType Inventory Type Required for MMP response string

Click-Through Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. The click-through attribution window is supported for 14-days to meet your business needs.

URL Parameters Description Required/ Optional Type
Product The Advertiser’s WarnerMediaAds Channel ID Required Case sensitive string
Properties Additional properties to be considered for that click Optional Comma separated case sensitive strings
IP IP of click ( IPv4 and IPv6 supported Required for modeled attribution string
Useragent Broken out into – deviceModel osName osVersion Operational – Required for modeled attribution Individual strings
DeviceIDs Device Identifiers of IMpression (rida,adid,idga,oaid, etc.) Required for device attribution Key value string pairs
Timestamp Unix timestamp in seconds Required for all attribution types. integer
CampaignID CampaignID of Click Required for MMP response string
CreativeID CreativeID of Click Required for MMP response string
LineItemID LineItemID of the creative being clicked Required for MMP response string
ContentID Content or Ad Unit ID being clicked. Required for MMP response string
PlacementType Inventory Type Required for MMP response string
Updated on February 6, 2025

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