The following document describes how to set up a campaign for LG Ads. Kochava enhances your install and event data with the LG Ads ad impression or click metadata directly from LG Ads to allow for extremely accurate and complete data.
Data Needed Before Beginning Process:
- LG Ads – SAN Product ID.
- LG Ads – SAN Event Name.
Create a Link for a LG Ads Install Campaign
- Log in to Kochava.
- Select the desired Account and App.
- Select Engagement > Campaign Manager.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
- Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
- Enter the Tracker Name.
NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.
- Select Tracker Type > Acquisition. (default setting)
- Select Media Partner > LG Ads – SAN.
- Select Agency Partner. (optional)
- Enter the Destination URL.
NOTE: The Destination URL is not relevant and should simply be your website.
- Enter a Deep Link. (optional)
- Enter any Custom Parameter(s). (optional)
- Click Save. (If no further trackers need to be created)
- Click Save & Add Another Tracker. (If additional trackers need to be created)
- Click Save & Create Postback (to navigate directly to the Partner Configuration page).
Install Postback Configuration
- Select Apps & Assets > Partner Configuration.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
- Click + Add a Configuration.
- Select Media Partner > LG Ads – SAN.
- Click Save.
- Select Install > 🖉 (Edit).
- Enter the LG Ads – SAN Product ID.
- Enter the LG Ads – SAN Event Name for the product.
- Click Save.
Reengagement Configuration
The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.
NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to LG Ads follow the steps within the Create a Postback Section below.
Create a Reengagement Segment:
- Locate the desired Campaign.
- Select Campaign Tools (⋮) > Add a Segment.
- Enter a Segment Name.
- Enter a Segment Description. (optional)
- Click Submit.
Create a Reengagement Tracker:
- Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
- Enter a Tracker Name.
- Select Tracker Type > Reengagement.
- Select Media Partner > LG Ads – SAN.
- Select an Agency Partner. (optional)
- Select ALL the LG Ads Events (including _Install).
NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.
- Click Save (If no further trackers need to be created).
- Click Save & Create Postback (to navigate directly to the Partner Configuration page).
Post-Install Event Postback Configuration:
- Select Apps & Assets > Partner Configuration.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
- Expand the LG Ads – SAN Postbacks.
- Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
- Enter the LG Ads – SAN Product ID.
- Enter the LG Ads – SAN Event Name.
- Click Save.
Standard Post-Install Event List:
| Key | Description |
|---|---|
| complete | Video complete |
| visit | In store visit or website visit |
| registration | When a user completes registration. |
| start_trial | When a user successfully signs up for a given trial product. |
| add_funds | For betting apps |
| subscribe | When a user pays for a subscription within a 24-hour lookback of exposure (impression or click) to a media campaign. |
| contact_us | When user initiates contact with LG. |
| request_information | When user requests more information from LG. |
| add_to_cart | Product is added to cart. |
| checkout | User has completed checkout of items in cart. |
| payment_confirmation | User payment has been completed. |
| purchase | Item has been purchased. |
| video_starts | When a user starts a video. |
Click and Impression Attribution Macros:
Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14-days to meet your business needs.
| URL Parameters |
Description | Type |
|---|---|---|
| campaign_id | Campaign ID of impression and click. | string |
| campaign_name | The campaign name associated with impression and click. | |
| creative_id | Creative ID of impression and click (LG Ad Solutions). | string |
| creative_name | The creative name associated with impression and click. | |
| device_id | Campaign ID of impression and click (LG Ad Solutions). | Key value string pairs |
| device_model | The device model that served the impression or completed the click. | |
| device_type | The device type that served the impression or completed the click. | |
| ip | (Required for attribution matching): IP of click or impression (IPv4 and IPv6 supported). | string |
| line_item_name | The line item name of the creative being clicked (LG Ad Solutions). | string |
| unix timestamp | (Used for attribution matching): Timestamp of impression and click. | integer |
| user_country | Country of click or impression. | string |