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  3. Create a MNTN Campaign
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Create a MNTN Campaign

Contents


The following document describes how to set up an MNTN campaign. Kochava enhances your install and event data with the MNTN ad impression or click metadata directly from MNTN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • MNTN Product ID / App ID
  • MNTN Event Name

NOTE: For open network integration no trackers or install postbacks need to be created. There are specific settings needed for open network integration post-install postbacks. Refer to the Post-Install Event Postback Configuration section below.

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > MNTN — SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > MNTN — SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the MNTN Product ID.
  6. Select the MNTN Event Name > App Install.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to MNTN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > MNTN — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the MNTN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add Configuration or search for MNTN — SAN.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the MNTN Product ID.
  4. Select the MNTN Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
signup When a user completes an app sign up.
subscribe When a user pays for a subscription.
trial When a user successfully signs up for a given trial product.
purchase Item has been purchased.
cancel When a user actively cancels a process, subscription, order, registration, or task within an app, website, or business workflow.
other catch-all, user activity does not fit into any specifically-defined key event categories.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 7 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
product Product of impression case sensitive string
useragent Useragent of Impression string
timestamp Unix timestamp in seconds. integer
campaign_group Account level ID. string
campaign_name Name of the campaign. string
campaign_id ID of the campaign. string
creative_name Name of the creative. string
creative_id ID of the creative. string
country 2 Digit country code where ad was served. string
platform The platform of the device where the ad was served. string
site_id An ID of the site that served the ad. string
site_name Human-readable name of the site where the ad was served. string
ad_type The type of ad served. string
ad_size The size of the ad served. string
objective The objective of the ad placement. string

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”, 
	"type": "impression",
	"metadata": {
		"creative_id": "Sample Creative",
		"site_id": "7774bc1af39681954243777812cb7009",
		"unix_date": "1476137388"
	},
	"match": {
		"idfa": "777583CD-A667-48BC-B806-444CB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

Open Network Configuration

NOTE: For open network integration no trackers or install postbacks need to be created.

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add Configuration or search for:
    • MNTN — (app platform)
      • ex MNTN — Android
      • ex MNTN — Roku
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Select the Delivery Delay.
  4. Select the Retry Attempts.
  5. Enter the App ID. (Provided by MNTN)
  6. Select the Delivery Method > All.
  7. Click Save.
Updated on November 25, 2025

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