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  3. Create a FMP Reengagement Campaign
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Create a FMP Reengagement Campaign

Contents


The following document defines the process for creating a Facebook FMP Reengagement Postback within Kochava.

Data Needed Before Beginning Process:

  • Kochava Click Tracker ID from FMP install campaign.

NOTE: The Reengagement Campaign setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

Create a FMP Postback

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select the FMP Media Partner.
  3. Click Save.
  4. Locate the desired reengagement event and Click Edit Postback.
  5. Enter the Facebook App ID. (obtained from Facebook)
  6. Enter the Click Tracker ID.

NOTE: Not all FMPs require Click Tracker IDs if required, the Click Tracker ID is located within the original FMP Install campaign within Kochava.

  1. Enter any FMP network specific data.

NOTE: The data required by each FMP network will vary depending on the selected network. Contact the FMP to locate the network specific data needed for completing the postback.

  1. Select the Delivery Delay. (optional)
  2. Select the number of Retry Attempts. (optional)
  3. Select the Delivery Method > All.
Updated on January 21, 2025

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