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  3. Create a NBCU — SAN Campaign
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Create a NBCU — SAN Campaign

Contents


The following document describes how to set up a campaign for NBCU — SAN. Kochava enhances your install and event data with the NBCU — SAN ad impression or click metadata directly from NBCU — SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • NBCU Product ID
  • NBCU Event Name

Create a Tracker for a NBCU — SAN Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > NBCU — SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > NBCU — SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the NBCU Product ID.
  6. Select the NBCU Event Name > first_open.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to NBCU — SAN follow the steps within the Create a Postback Section below.

NOTE: For all EXISTING apps on your account, view-through re-engagement attribution will be disabled by default. You will need to take the steps outlined in this support documentation to enable this capability. For all NEW apps you add to your account in the future, this feature will be enabled by default.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > NBCU — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the NBCU — SAN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand NBCU — SAN Postbacks.
  2. Locate the desired event and Click + for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the NBCU Product ID.
  4. Select the NBCU Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
session_start When a user successfully launches an instant of the app.
trial When a user successfully signs up for a given trial product.
sign_up When a user completes an app sign up.
subscription When a user pays for a subscription within a 14 day lookback of exposure (impression or click) to a media campaign.
checkout_start User has completed checkout of items in cart.
level_complete When the user completes a level within the app.
purchase Item has been purchased.
first_video_view When the user makes the initial video view.
video_view Video complete.
ad_initiate Ad has been started.
content_view The user has viewed the ad content.
share_with_friend Link shared with contact.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
timestamp Unix timestamp in seconds. integer
campaign_name Name of the campaign. string
campaign_id ID of the campaign. string
country 2 Digit country code where ad was served. string
device_id ID of the device. string
ip IP of click or impression (IPv4 and IPv6 supported). string

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”, 
	"type": "impression",
	"metadata": {
		"creative_id": "Sample Creative",
		"site_id": "7774bc1af39681954243777812cb7009",
		"unix_date": "1476137388"
	},
	"match": {
		"idfa": "777583CD-A667-48BC-B806-444CB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}
Updated on December 16, 2024

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