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  3. Create a Spotify Campaign
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Create a Spotify Campaign

Contents


The following document describes how to set up a campaign for Spotify. Kochava enhances your install and event data with the Spotify ad impression or click metadata directly from Spotify to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Spotify App ID
  • Partner App ID
  • Spotify Event Name
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Spotify.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Spotify.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Spotify App ID.
  6. Enter the Partner App ID.
  7. Select the Spotify Event Name > install.
  8. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Spotify, follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Spotify.
  5. Select an Agency Partner. (optional)
  6. Select the Spotify Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand Spotify Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Spotify App ID.
  4. Enter the Partner App ID.
  5. Select the Spotify Event Name.
  6. Select the Delivery Method.
  7. Click Save.

Standard Post-Install Event List: 

Key Description
session_start When a user successfully launches an instant of the app.
page_view The user has viewed the page content.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription within a 24-hour lookback of exposure (impression or click) to a media campaign.
registration_complete When a user completes a user registration.
sign_up When a user completes an app sign up.
sign_in When a user completes an app sign in.
search When a user completes a search.
share_with_friend Link shared with contact.
content_view The user has viewed the ad content.
first_video_view When the user makes the initial video view.
video_stream Video complete.
add_to_cart Item has been added to cart.
checkout_start Checkout process has been started.
purchase Item has been purchased.
ad_view The user has viewed the ad content.
ad_click The user has clicked the ad content.

NOTE: Attribution will only performed by Spotify on IP or probabilistic matching.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 7 day click lookback and 7 day impression lookback to meet your business needs.

URL Parameters Description Type
campaign_group Group of the campaign string
campaign_name Name of the campaign. string
campaign_id ID of the campaign. string
creative_name Name of the creative string
creative_id ID of the creative. string
site_id ID of the site that served the ad. string
line_item_id The LineItemId of the creative displayed string
country 2 Digit country code where ad was served. string
timestamp Unix timestamp in seconds. integer
platform Platform of the device. string

NOTE: Only campaign level metadata is passed to Kochava, no device level data is passed on attribution claims.

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”, 
	"type": "impression",
	"metadata": {
		"creative_id": "Sample Creative",
		"site_id": "e734bc1af39681954243918812cb7009",
		"unix_date": "1476137388"
	},
	"match": {
		"idfa": "EA7583CD-A667-48BC-B806-42ECB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}
Updated on February 7, 2025

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