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  3. Create a SamsungAds SAN Campaign
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Create a SamsungAds SAN Campaign

Contents


The following document describes how to set up a campaign for SamsungAds – SAN. Kochava enhances your install and event data with the SamsungAds – SAN ad impression or click metadata directly from Samsung Ads to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • SamsungAds Product ID
  • SamsungAds Event

Create a Tracker for a SamsungAds – SAN Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > SamsungAds — SAN.
  3. Select Agency Partner. (optional)
  4. Select Default Tracker:
    • On
    • Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Select Destination URL Type > Custom.

NOTE: The Destination URL is not required for tracking a Samsung campaign through Kochava, and should not be used.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > SamsungAds — SAN.
  3. Click Go.
  4. Select Install > 🖉 (Edit).
  5. Enter the Samsung Ads Product ID.
  6. Select the Samsung Ads Event Name > install.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: For SamsungAds to receive post-install event information, a re-engagement tracker must be created for each event individually that you wish to pass.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > SamsungAds — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Kochava Event that will map to the desired SamsungAds – SAN event.
  7. Add Reengagement Event.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the SamsungAds — SAN > Network Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the SamsungAds – SAN Product ID.
  4. Select the SamsungAds – SAN Event Name.
  5. Select the Delivery Method.
  6. Click Save.

Standard Post-Install Event List:

Key Description
app_open When a user opens the app.
first_app_open When the user opens the app for the first time.
purchase_one_time When the user completes a one time purchase.
purchase_subscription When a user pays for a subscription within a 24-hour lookback of exposure (impression or click) to a media campaign.
video_view Video complete.
first_video_view When the user completes the first video view.
other_event When the user completes a custom event.
Updated on June 4, 2025

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