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  4. Create a SamsungAds SAN Campaign
  1. Home
  2. Marketers
  3. Create a SamsungAds SAN Campaign

Create a SamsungAds SAN Campaign


The following document describes how to set up a campaign for SamsungAds – SAN. Kochava enhances your install and event data with the SamsungAds – SAN ad impression or click metadata directly from Samsung Ads to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • SamsungAds Product ID
  • SamsungAds Event

Create a Tracker for a SamsungAds – SAN Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools () > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > SamsungAds — SAN.
  3. Select Agency Partner. (optional)
  4. Select Default Tracker:
    • On
    • Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Select Destination URL Type > Custom.

NOTE: The Destination URL is not required for tracking a Samsung campaign through Kochava, and should not be used.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > SamsungAds — SAN.
  3. Click Go.
  4. Select Install > 🖉 (Edit).
  5. Enter the Samsung Ads Product ID.
  6. Select the Samsung Ads Event Name > install.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: For SamsungAds to receive post-install event information, a re-engagement tracker must be created for each event individually that you wish to pass.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools () > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools () > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > SamsungAds — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Kochava Event that will map to the desired SamsungAds – SAN event.
  7. Add Reengagement Event.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the SamsungAds — SAN > Network Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the SamsungAds – SAN Product ID.
  4. Select the SamsungAds – SAN Event Name.
  5. Select the Delivery Method.
  6. Click Save.

Standard Post-Install Event List:

Key Description
account_application Triggered when the user submits an application to open or modify an account.
account_cancel Triggered when the user cancels or closes an existing account.
account_open Triggered when an account is successfully opened or approved.
app_open When a user opens the app.
booking_canceled Triggered when the user cancels a booking or reservation.
booking_complete Triggered when the user successfully completes a booking or reservation.
cart_add Triggered when the user adds an item to the shopping cart.
cart_view Triggered when the user views the shopping cart.
content_view Triggered when the user views a specific piece of content (e.g., page, video, article).
credit_application Triggered when the user submits a credit or loan application.
direct_deposit Triggered when the user sets up, updates, or confirms a direct deposit.
first_app_open When the user opens the app for the first time.
first_video_view When the user completes the first video view.
game_currency_purchase Triggered when the user purchases in-game or virtual currency.
invite Triggered when the user sends an invite or referral to another user.
key_event Triggered for a primary in-app action defined as a key KPI event.
level_complete Triggered when the user completes a game or app level.
list_view Triggered when the user views a list or feed (e.g., category list, search results).
login Triggered when the user successfully logs into an account.
other_event When the user completes a custom event.
payment_details Triggered when the user adds, updates, or confirms payment details.
purchase Triggered when a purchase is recorded as completed (generic purchase event).
purchase_canceled Triggered when the user cancels an order or purchase.
purchase_complete Triggered when a purchase transaction is fully completed and confirmed.
purchase_initiated Triggered when the user initiates a purchase or begins checkout.
purchase_one_time When the user completes a one time purchase.
purchase_subscription When a user pays for a subscription within a 24-hour lookback of exposure (impression or click) to a media campaign.
registration Triggered when the user completes a registration or sign-up form.
search Triggered when the user performs a search within the app or service.
share Triggered when the user shares content or the app via an external channel.
sign_up Triggered when the user signs up for a service, offer, or newsletter.
subscription_canceled Triggered when the user cancels an active subscription.
subscription_completed Triggered when a subscription term ends without renewal.
subscription_started Triggered when a subscription is started or first billed.
trial_start Triggered when the user starts a free or introductory trial.
tutorial_complete Triggered when the user completes the tutorial or onboarding flow.
wishlist_add Triggered when the user adds an item to a wishlist or favorites list.
video_view Video complete.
Updated on January 22, 2026

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