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  3. Create a GumGum – SAN Campaign
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Create a GumGum – SAN Campaign

Contents

The following document describes how to set up a campaign for GumGum – SAN. Kochava enhances your install and event data with the GumGum – SAN ad impression or click metadata directly from GumGum – SAN to allow for extremely accurate and complete data.

 

Data Needed Before Beginning Process:

  • GumGum Product ID.
  • GumGum Event Name.
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add a Tracker.
  1. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > GumGum SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

 

  1. Click Add a Configuration.
  2. Select Media Partner > GumGum SAN.
  3. Click Go.
  4. Select Install > 🖉 (Edit).
  5. Enter the GumGum Product ID.
  6. Enter the GumGum Event Name > first_open for the product.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to GumGum SAN follow the steps within the Create a Postback Section below.

 

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > + Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > + Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > GumGum SAN.
  5. Select an Agency Partner. (optional)
  6. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter a Custom Parameter(s). (optional)
  3. Select a Reengagement Event.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

 

  1. Select GumGum SAN > Network Tools (⋮) > Postbacks.
  2. Locate the desired event and Click Create for a new configuration or + (Edit) for an existing configuration.
  3. Enter the GumGum SAN Product ID.
  4. Enter the GumGum SAN Event Name.
  5. Select the Delivery Method.
  6. Click Save.

Standard Post-Install Event List:

Key Description
subscribe When a user pays for a subscription.
sign_up When a user completes an app sign up.
first_video_view When the user makes the initial video view.
purchase Item has been purchased.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

 

URL
Parameters		 Description Type
campaign_name The campaign name associated with impression and click. string
country Country of click or impression. string
ad_type The type of ad served. string

 

Example Attribution Response

Match:

{
"success": true,
            "attributionMode": "BMA", 
	"type": "impression",
	"metadata": {
"campaign_name" : "campaign_name",
"country" : "country",
"ad_type" : "ad_type"
	},
	"match": {
		"idfa": "EA7583CD-A667-48BC-B806-42ECB2B48606"
	}
}

 

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

 
 

Updated on August 19, 2025

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