Create a GumGum – SAN Campaign

Contents

The following document describes how to set up a campaign for GumGum – SAN. Kochava enhances your install and event data with the GumGum – SAN ad impression or click metadata directly from GumGum – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

GumGum Product ID.
GumGum Event Name.

Create a Link for a GumGum – SAN Install Campaign

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Select the desired Campaign & Segment, or create new ones.
Click + Add (Tracker).

Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > GumGum SAN.
Select Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant as GumGum handles the routing of users.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add a Partner.
Select Media Partner > GumGum SAN.
Click Next.
Verify Status: Active.
Click Save.
Select Install > ⚙ (Edit).
Enter the GumGum Product ID.
Enter the GumGum Event Name > first_open for the product.
Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to GumGum SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Tracker:

Navigate to Engagement > Campaign Manager.
Select the desired Campaign & Segment, or create new ones.
Click + Add (Tracker).
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > GumGum SAN.
Select an Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant as GumGum handles the routing of users.

Enter a Deep Link. (optional)
Enter a Custom Parameter(s). (optional)
Select a Reengagement Event.

Click Save (If no further trackers need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

Select App Configurations > Partner Configuration.

Expand the GumGum SAN Partner Configuration.
Select + Add a Postback.
Select the desired Event.
Enter the GumGum SAN Product ID.
Enter the GumGum SAN Event Name.
Select the Delivery Method.
Click Save.

Note: For more information on Data Sharing Controls, see this support documentation.

Standard Post-Install Event List:

Key	Description
subscribe	When a user pays for a subscription.
sign_up	When a user completes an app sign up.
first_video_view	When the user makes the initial video view.
purchase	Item has been purchased.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters	Description	Type
campaign_name	The campaign name associated with impression and click.	string
country	Country of click or impression.	string
ad_type	The type of ad served.	string

Example Attribution Response

Match:

{
"success": true,
            "attributionMode": "BMA", 
	"type": "impression",
	"metadata": {
"campaign_name" : "campaign_name",
"country" : "country",
"ad_type" : "ad_type"
	},
	"match": {
		"idfa": "EA7583CD-A667-48BC-B806-42ECB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

Updated on April 30, 2026

Was this article helpful?

Yes No

Marketers

Developers

Partners