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  3. Create an Uber Ads SAN Campaign
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Create an Uber Ads SAN Campaign

Contents

The following document describes how to set up a campaign for Uber Ads’ Self Attributing Network (SAN). Kochava enhances your install and event data with the Uber Ad’s ad impression or click metadata directly from Uber Ads to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Uber Ads Product ID
  • Uber Ads Event Name
  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Uber Ads – SAN.
  3. Select Agency Partner. (optional)
  4. Select Default Tracker:
    1. On
    2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Click Save. (If no further trackers need to be created)
  2. Click Save & Add Another Tracker. (If additional trackers need to be created)
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add a Configuration.
  2. Select Media Partner > Uber Ads – SAN.
  3. Select Install > Postback Tools (⋮) > Edit.
  4. Enter the Uber Ads Product ID.
  5. Select Uber Ads Event Name > first_open.
  6. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Uber Ads – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Uber Ads.
  5. Select an Agency Partner. (optional)
  6. Select the Uber Ads Event that will map to the selected Kochava event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Select Uber Ads > Network Tools (⋮) > Postbacks.
  2. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
  3. Enter the Uber Ads Product ID.
  4. Enter the Uber Ads Event Name.
  5. Click Save.

Standard Post-Install Event List:

  • first_open – The install or first launch of the application.
  • session_start – When a user successfully launches an instance of the app.
  • trial – When a user successfully signs up for a given trial product.
  • sign_up – When a user completes an app sign up.
  • subscription – When a user pays for a subscription.
  • checkout_start – User has completed checkout of items in cart.
  • level_complete – When the user completes a level within the app.
  • purchase – Item has been purchased.
  • share_with_friend – Link shared with contact.
  • ad_initiate – Ad has been started.
  • first_view_view – When the user makes the initial video view.
  • video_view – When a user views a video.
  • first_time_deposit – Funds deposited for the first time.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
creative_name The name of the creative.
creative_id Alpha-numeric creative identifier. string
ad_group_name The name of the ad group. string
campaign_name The name of the campaign.
Updated on August 19, 2025

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