1. Home
  2. Marketers
  3. Campaign Management
  4. Create a Tubi Ads – SAN Campaign
  1. Home
  2. Marketers
  3. Create a Tubi Ads – SAN Campaign
Searching...

Create a Tubi Ads – SAN Campaign

Contents

The following document describes how to set up a campaign for Tubi Ads. Kochava enhances your install and event data with the Tubi Ads ad impression or click metadata directly from Tubi Ads to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Tubi Ads Product ID
  • Tubi Ads Event Name

Create a Tracker for a Tubi Ads Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Tubi – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Tubi – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Tubi Ads Product ID.
  6. Enter the Tubi Ads Event Name for the product.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Tubi Ads follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Tubi – SAN.
  5. Select an Agency Partner. (optional)
  6. Select ALL the Tubi Ads Events (including _Install).

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the Tubi Ads Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Tubi Ads Product ID.
  4. Enter the Tubi Ads Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
page_visit User lands on a webpage.
page_visible Page becomes visible (foregrounded).
page_hidden Page becomes hidden (backgrounded).
engaged_visit User spends quality time or interacts.
item_view User views a product or item detail page.
click_on_page User clicks on a specific element.
purchase A successful transaction/order is placed.
add_to_cart Item is added to shopping cart.
add_to_wishlist Item is saved to wishlist.
sign_up User completes sign-up or registration.
checkout Checkout process starts or completes.
lead Form submitted or interest expressed.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
device_id_type The device ID type that served the impression or completed the click. string
timestamp Timestamp of impression and click. integer
campaign_name The campaign name associated with impression and click. string
campaign_id Campaign ID of impression and click. string
creative_name The creative name associated with impression and click. string
creative_id Creative ID of impression and click (Tubi Ads). string
country Country of click or impression. string
traffic_source The traffic source from which the ad was served string
ad_type The ad type that was served. string
source The source from which the impression or click was received. string
Updated on July 2, 2025

Was this article helpful?

Yes No