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  3. Create a TitanOS SAN Campaign
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Create a TitanOS SAN Campaign

Contents

The following document describes how to set up a campaign for TitanOS – SAN. Kochava enhances your install and event data with the TitanOS – SAN ad impression or click metadata directly from TitanOS – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • TitanOS Product ID.
  • TitanOS Event Name.
  1. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > TitanOS – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > LG Ads – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the TitanOS Product ID.
  6. Enter the TitanOS Event Name for the product.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to TitanOS SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > TitanOS – SAN.
  5. Select an Agency Partner. (optional)
  6. Select the TitanOS Event.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the LG Ads – SAN Postbacks.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the TitanOS Product ID.
  4. Enter the TitanOS Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
first_open The install or first launch of the application.
session_start When a user successfully launches an instance of the app.
trial When a user successfully signs up for a given trial product.
sign_up When a user completes an account sign up.
subscription When a user pays for a subscription.
checkout_start User has begun checkout of items in cart.
level_complete When the user completes a level within the app.
purchase Item has been purchased.
share_with_friend Link shared with contact.
ad_initiate Ad has been started.
first_video_view When the user makes the initial video view.
vieo_view Video complete.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
campaign_id Campaign ID of impression and click. string
campaign_name The campaign name associated with impression and click.
ad_type The type of ad served. string
ad_size The size of the ad served. string
device_model The device model where the ad was served. string
country 2 Digit country code where ad was served.
Updated on July 31, 2025

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