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  3. Create a Telly SAN Campaign
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Create a Telly SAN Campaign

Contents


The following document describes how to set up an Telly – SAN campaign. Kochava enhances your install and event data with the Telly – SAN ad impression or click metadata directly from Telly – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Telly Product ID / App ID
  • Telly Event Name

NOTE: For open network integration no trackers or install postbacks need to be created. There are specific settings needed for open network integration post-install postbacks. Refer to the Post-Install Event Postback Configuration section below.

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Telly – SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Telly – SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Telly Product ID.
  6. Select the Telly Event Name > install.
  7. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Telly – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Telly – SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Telly – SAN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add Configuration or search for Telly – SAN.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Telly Product ID.
  4. Select the Telly Event Name.
  5. Click Save.

Standard Post-Install Event List:

Key Description
install The install or first launch of the application.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
campaign_group Account level ID string
campaign_name Name of the campaign string
campaign_id ID of the campaign string
creative_name Name of the creative string
creative_id ID of the creative string
country 2 Digit country code where ad was served string
platform The platform of the device where the ad was served string
site_id Will be set to a numerical code corresponding to placement.   0 = Theater Screen 1 = Smart Screen integer
site_name Will be set to a string value corresponding to placement location.   Theater Screen Smart Screen string
ad_type The type of ad served string
ad_size The size of the ad served string
Updated on November 25, 2025

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