Create a Telly SAN Campaign

The following document describes how to set up an Telly – SAN campaign. Kochava enhances your install and event data with the Telly – SAN ad impression or click metadata directly from Telly – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

Telly Product ID / App ID
Telly Event Name

Create a Link for a Telly – SAN Install Campaign

NOTE: For open network integration no trackers or install postbacks need to be created. There are specific settings needed for open network integration post-install postbacks. Refer to the Post-Install Event Postback Configuration section below.

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Select the desired Campaign & Segment, or create new ones.
Click + Add (Tracker).
Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > Telly – SAN.
Select Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant as Telly handles the click redirects.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

Select App Configurations > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add a Partner.
Select Media Partner > Telly – SAN.
Click Next.
Verify Status: Active.
Click Save.
Expand the Telly – SAN Partner Configuration.
Select Install > ⚙ (Edit).
Enter the Telly Product ID.
Select the Telly Event Name > install.
Click Save.

Note: For more information on Data Sharing Controls, see this support documentation.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Telly – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Tracker:

Navigate to Engagement > Campaign Manager.
Select desired Campaign & Segment.
Click + Add (Tracker)
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > Telly – SAN.
Select an Agency Partner. (optional)
Select the Telly – SAN Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

Select App Configurations > Partner Configuration.

Expand the Telly – SAN Partner Configuration.
Select + Add a Postback.
Select the desired Event.
Enter the Telly Product ID.
Select the Telly Event Name.
Click Save.

Note: For more information on Data Sharing Controls, see this support documentation.

Standard Post-Install Event List:

Key	Description
install	The install or first launch of the application.
start_trial	When a user successfully signs up for a given trial product.
subscribe	When a user pays for a subscription.
registration_complete	When a user successfully completes the registration process.
session_start	When a user begins a new session within the application.
share_with_friend	When a user shares content or the application with a friend.
watch_later	When a user saves content to watch at a later time.
achievement	When a user unlocks or earns an achievement within the application.
content_view	When a user views a piece of content within the application.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters	Description	Type
campaign_group	Account level ID	string
campaign_name	Name of the campaign	string
campaign_id	ID of the campaign	string
creative_name	Name of the creative	string
creative_id	ID of the creative	string
country	2 Digit country code where ad was served	string
platform	The platform of the device where the ad was served	string
site_id	Will be set to a numerical code corresponding to placement. 0 = Theater Screen 1 = Smart Screen	integer
site_name	Will be set to a string value corresponding to placement location. Theater Screen Smart Screen	string
ad_type	The type of ad served	string
ad_size	The size of the ad served	string

Updated on April 23, 2026

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