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  3. Create a Xumo – SAN Campaign
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Create a Xumo – SAN Campaign

Contents


The following document describes how to set up an Xumo – SAN campaign. Kochava enhances your install and event data with the Xumo – SAN ad impression or click metadata directly from Xumo – SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

  • Xumo Product ID
  • Xumo Event Name

NOTE: For open network integration no trackers or install postbacks need to be created. There are specific settings needed for open network integration post-install postbacks. Refer to the Post-Install Event Postback Configuration section below.

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  1. Select Tracker Type > Acquisition. (default setting)
  2. Select Media Partner > Xumo — SAN.
  3. Select Agency Partner. (optional)
  4. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

  1. Enter a Deep Link. (optional)
  2. Enter any Custom Parameter(s). (optional)
  3. Click Save. (If no further trackers need to be created)
  4. Click Save & Add Another Tracker. (If additional trackers need to be created)
  5. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add a Configuration.
  2. Select Media Partner > Xumo — SAN.
  3. Click Save.
  4. Select Install > 🖉 (Edit).
  5. Enter the Xumo Product ID.
  6. Select the Xumo Event Name > App Install.
Data Sharing Controls:

Data Sharing Controls let you restrict which partners receive postbacks and from which countries, using an event-level data_controlled flag and server-side country filters to meet contractual and policy requirements.

  1. Toggle on Respect Data Controlled flag.

NOTE: When enabled, Kochava honors the data_controlled flag in the event payload (true = no postback, false = postback sent). When disabled, the flag is ignored. Contact Support for implementation questions.

  1. Select the Country Filters:
    1. Allow All (with Block List)
    2. Allow Only (with Allow List)

NOTE: Controls whether postbacks are sent only for events in the specified countries (Allow Only) or for all countries except those specified (Allow All).

  1. Select the desired Countries.
  2. Check Apply country settings to all events postbacks. (Optional)
  1. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Xumo – SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Add.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Xumo — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the Xumo – SAN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

A. Campaign and Segment selection/creation section.

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add Configuration or search for Xumo — SAN.
  2. Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
  3. Enter the Xumo – SAN Product ID.
  4. Select the Xumo – SAN Event Name.
Data Sharing Controls:

Data Sharing Controls let you restrict which partners receive postbacks and from which countries, using an event-level data_controlled flag and server-side country filters to meet contractual and policy requirements.

  1. Toggle on Respect Data Controlled flag.

NOTE: When enabled, Kochava honors the data_controlled flag in the event payload (true = no postback, false = postback sent). When disabled, the flag is ignored. Contact Support for implementation questions.

  1. Select the Country Filters:
    1. Allow All (with Block List)
    2. Allow Only (with Allow List)

NOTE: Controls whether postbacks are sent only for events in the specified countries (Allow Only) or for all countries except those specified (Allow All).

  1. Select the desired Countries.
  2. Check Apply country settings to all events postbacks. (Optional)
  1. Click Save.

Standard Post-Install Event List:

Key Description
install The install or first launch of the application.
start_trial When a user successfully signs up for a given trial product.
subscribe When a user pays for a subscription.
registration_complete When a user completes an account sign up.
content_view When a user views content in the app.
video_stream When a user views a video.
wish_list When the user adds an item to a list.
add_to_cart When a user adds an item to their cart.
purchase Item has been purchased.
ad_view When an ad is shown to the user in your app.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters Description Type
creative_id The creative ID assigned by Xumo. string
creative_name The creative name assigned by Xumo. string
campaign_name The campaign name assigned by Xumo string
campaign_id The campaign id assigned by Xumo string
Updated on January 19, 2026

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