As a Kochava customer you have the opportunity to work with a variety of Facebook FMPs (Facebook Marketing Partners) and track each of these campaigns individually within Kochava. As a Facebook MMP (Mobile Measurement Partner), Kochava supports all Facebook FMPs.
NOTE: If a tracker is not properly setup for each Facebook FMP, attribution data will be sent to the Facebook proper tracker.
FMP Naming Conventions
The following is a list of the proper naming conventions to be used in the campaign name during setup within Facebook.
| FMP | Naming Convention |
|---|---|
| 4C Facebook | 4cfacebook |
| A1 Social — Facebook | a1social |
| Adaptly — Facebook | adaptly |
| Adobe — Facebook | adobefb |
| Adotomi — Facebook | adotomi |
| Adparlor — Facebook | adparlor |
| Adquant — Facebook | adquant |
| ADTZ — Facebook | adtz |
| Altrooz — Facebook | altrooz |
| Ampush — Facebook | ampush |
| Bidalgo — Facebook | bidalgo |
| Brand Networks — Facebook | brandnetworks |
| CyberZ — Facebook | cyberz |
| DAUUP — Facebook | dauup—social |
| Gallop Labs — Facebook | bnotions |
| Glow — Facebook | glow |
| grapheffect | |
| The Influential Network, Inc | influentialfmp |
| Kenshoo — Facebook | kenshoo |
| Kinetic Social — Facebook | kinetic |
| MakeMeReach — Facebook | mmr |
| MakeMeReach — Instagram | mmr |
| Marin — Facebook | marin—software |
| Matomy — Facebook | matomy |
| Nanigans — Facebook | nanigans |
| Optilly — Facebook | optilly |
| Optimal — Facebook | optimal |
| Qwaya — Facebook | qwaya |
| Resolution Media — Facebook | resolutionmedia |
| Rocket Fuel — Facebook | rocketfuel |
| Science Growth Labs — Facebook | sgl |
| SearchMan — Facebook | searchman |
| Septeni — Facebook | septeni |
| Shift — Facebook | shift |
| SMARTLY — Facebook | smartly |
| Social Code — Facebook | socialcode |
| Social Moov — Facebook | socialmoov |
| Social Wire Facebook | socialwire |
| Social.com — Facebook | social.com |
| SocialClicks — Facebook | socialclicks |
| Sprinklr — Facebook | sprinklr |
| Spruce Media — Facebook | spruce |
| SWAd Facebook | mid |
| TBG — Facebook | tbgdigital |
| Unified Social — Facebook | unified |