Create a Lyft SAN Campaign

Data Needed Before Beginning Process:

• Lyft Product ID.
• Lyft Event Name.

Create a Link for a Lyft SAN Install Campaign

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

 



 

5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > Lyft SAN.
8. Select Agency Partner. (optional)
9. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

10. Enter a Deep Link. (optional)
11. Enter any Custom Parameter(s). (optional)
12. Click Save. (If no further trackers need to be created)
13. Click Save & Add Another Tracker. (If additional trackers need to be created)
14. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

Install Postback Configuration

 

2. Click Add a Configuration.
3. Select Media Partner > Lyft SAN.
4. Click Go.

 



 

5. Select Install > Postback Tools (⋮) > Edit.
6. Enter the Lyft Product ID.
7. Select the Lyft Event Name > first_open.
8. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Lyft SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner > Lyft SAN.
5. Select an Agency Partner. (optional)
6. Select the desired Lyft SAN Event.

 

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

7. Click Save (If no further trackers need to be created).
8. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 

Post-Install Event Postback Configuration:

 

2. Select Lyft SAN > Network Tools (⋮) > Postbacks.
3. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
4. Enter the Lyft Product ID.
5. Select the Lyft Event Name.
6. Click Save.

 

Standard Post-Install Event List:

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

Example Attribution Response

Match:

{
"success": true,
            "attributionMode": "BMA", 
	"type": "impression",
	"metadata": {
"campaign_group": "campaign_group",
"campaign_name" : "campaign_name",
"creative_name" : "creative_name",
"creative_id": "creative_id",
"country" : "country",
"site_name": "site_name",
"ad_type" : "ad_type",
"ad_size" : "ad_size"
	},
	"match": {
		"idfa": "EA7583CD-A667-48BC-B806-42ECB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}