The total campaign cost divided by the amount of effective installations (i.e., installations as a direct result of an ad click).
- Kochava Support
- Create and Manage Apps
- SDK Integration
- Server-to-Server Integration
- Campaign Management
- 10 Minute Guide to Your 1st Campaign
- Create an Install Campaign
- Campaign Cost Settings
- Create a Reengagement Campaign
- Create a View-Through Campaign
- Create a Kochava-Certified Postback
- Create a Custom Postback
- Post-Install Event Creation and Configuration
- Tracker Override Settings
- Create a Facebook Campaign
- Create a FMP Reengagement Campaign
- Facebook FMP Naming Conventions
- Create a Snapchat Campaign
- Create a Snapchat Reengagement Campaign
- Create a Snapchat Partner Campaign
- Create a Twitter Campaign
- Create a Google Campaign
- Create a Google Reengagement Campaign
- Google DoubleClick Integration
- Google Tag Manager Integration
- Create an Apple Search Ads Campaign
- Kochava for Agencies
- Traffic Verifier
- Create a Web Conversion Tracking Campaign
- Create a Private Network
- Default Reconciliation Settings
- Partner Reconciliation Settings
- Analytics, Reports & API
- Analytics Overview
- Analytics Dashboard
- Analytics Overview Detail
- Analytics Footprint
- Analytics Event Volume
- Analytics Event Detail
- Analytics Daily Active Users
- Analytics Monthly Active Users
- Analytics Revenue Per User
- Analytics Cost & ROI
- Analytics Lifetime Value
- Analytics Retention
- Analytics Retention (Advanced)
- Analytics Funnel
- Analytics Explorer
- Analytics Page Tools
- Analytics Metrics
- Analytics – TV Tagging
- Pulling Reports
- Reports Overview
- SAN Campaign Data Mapping
- API v1.4 – Call Structure
- API v1.4 – Querying API
- API v1.4 – Requesting and Scheduling Reports
- Create and Manage API Key
- Introduction to the Premium Publisher API
- Premium Publisher App Management
- Premium Publisher API Campaign Management
- Premium Publisher API Postback Triggers
- Reference Information
- Integrate with Kochava
- Attribution Overview
- Media Guide
- Test a Campaign
- Postback Configuration: Recent Install Feed
- Post-Install Event Examples
- Traffic Import Tool
- Locating an App GUID
- Locating the Apple Bundle ID
- Deep Linking
- Scrubbing a Device ID
- Users Overview
- Groups Overview
- Roles Overview
- Macro Overview
- Change Tracking
- Glossary
- Fraud Console
- Click Flooding
- Ad Stacking Clicks
- Anonymous Installs
- Geographic Outliers
- High Click Volume Devices
- High Click Volume IP Addresses
- Manage Account Blacklist
- Mean-Time-to-Install Outliers
- Time-to-Install Outliers
- Time-to-Install Distribution
- Platform Click/Install Mismatch
- Non-Verified Install Receipts
- Non-Verified Purchase Receipts
- Engagement
- Smartlinks
- Kochava Collective
- Advanced Tools
