This feature is available only with paid Kochava accounts. Contact us to learn more.
The Fraud Console Device Attribute Outliers page provides insights into sites and networks that have a statistically different distribution of device attributes (screen orientation, screen brightness, volume or data connection) compared to the app as an average. This typically identifies bot activity as a site_id will see much of its attributed installs same device attributes where the rest of the install base will see installs across many different settings for the attribute.
Fraud Console User Interface
- Log in to Kochava.
- Select the desired Account.
- Select Fraud Console > Device Attribute Outliers.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Device Attribute Outliers Options Menu
The data displayed on the Device Attribute Outliers page can be organized by a Device Attribute, App Name – ID or Network Name – ID. The following options are available:
Device Attribute:
- Device Connection Type
- Device Orientation
- Device Screen Brightness
- Device Volume
App Name – ID:
- Select All
- Specific App (Client Dependent)
Network Name – ID:
- Select All
- Specific Network (Client Dependent)
Once selections have been made within the options menu you must click Apply in order to update the graphs and charts within the page.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Force Refresh:
This option provides the ability to retrieve the latest data for the corresponding graph/chart. Once the tool menu has been clicked, a timeframe will be displayed listing the last time the data was fetched. Clicking Force Refresh will only update the associated graph/chart.
Enter Full Screen:
This option provides the ability to increase the size of the graph/chart to display in the entire screen. While in full screen mode, an option is provided to return to the summary page.
Download:
This option provides the ability to download the graph/chart in the following formats:
- Export to .CSV
- Export to Excel
- Download as Image
Overview Section
The Overview Section section provides the total number of devices that have been identified as containing an attribute that is outside the standard deviation from normal as well as the percentage of devices that are outliers.
Outlier Counts by App
The Outlier Counts by App table lists the apps within the account listing the install count and the number of outliers associated with each app. The information in the table can be organized by App Name – ID, Outlier Installs, Total Install Count or % of Total Installs.
A. Data within the table can be organized by any of the columns.
Outlier Counts by Network
The Outlier Counts by Network table lists the networks with outlier installs as well as the percentage of installs that are outlier for each network. The information in the table can be organized by Network Name – ID, Outlier Installs, Total Install Count and % of Total Installs.
A. Data within the table can be organized by any of the columns.
Attribute Outliers Normal Distribution
The Attribute Outliers Normal Distribution graph displays the percentage of devices that are falling within the expected attribute distribution. The following attributes are displayed depending on the Device Attribute menu option:
Device Connection:
- Cellular
- None
- Wifi
- Wired
Device Orientation:
- Landscape
- Portrait
Device Screen Brightness:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Device Volume:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Mousing over an attribute will display the corresponding percentage.
A. Mousing over the attribute will display the corresponding percentage.
Attribute Outliers Outlier Distribution
The Attribute Outliers Outlier Distribution graph displays the percentage of devices that are falling outside the expected attribute distribution. The following attributes are displayed depending on the Device Attribute menu options:
Device Connection:
- Cellular
- None
- Wifi
- Wired
Device Orientation:
- Landscape
- Portrait
Device Screen Brightness:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Device Volume:
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
Mousing over an attribute will display the corresponding percentage.
A. Mousing over the attribute will display the corresponding percentage.
Site ID Outliers
The Site ID Outlier table provides details into the device attribute outliers organized by sites. The table displays the percentage of attribute normal distribution as well as the attribute outlier distribution.
A. Attribute normal distribution percentage.
B. Attribute outlier distribution percentage.