This feature is available only with paid Kochava accounts. Contact us to learn more.
The Fraud Console Invalid Device ID page provides an in-depth look into the clicks, installs and impressions that contain device ID’s that do not match standard UUID 4 standards.
NOTE: UIDs are written in 5 groups of hexadecimal digits separated by hyphens. The length of each group is: 8-4-4-4-12. UUIDs are fixed in length and the first digit of the third group must be a 4 to denote the UUID version. The first position of the 4th group must be an 8,9,a or b.
The methods used to identify Invalid Device IDs does not flag a device as fraud if it appears to match common hash values like MD5, Sha1, or appear to be an Android ID format.
Fraud Console User Interface
- Log in to Kochava.
- Select the desired Account.
- Select Fraud Console > Invalid Device ID.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Invalid Device ID Options Menu
The data displayed on the Invalid Device ID page can be organized by a date range, Transaction Type, App Name – ID or Network Name – ID. The following options are available:
Date:
- Last
- last day
- last week
- last month
- last quarter
- last year
- Previous
- previous calendar week
- previous calendar month
- previous calendar year
- Custom
- Advanced
- No Filter
Transaction Type:
- Select All
- Clicks
- Impressions
- Installs
App Name – ID:
- Select All
- Specific App (Client Dependent)
Network Name – ID:
- Select All
- Specific Network (Client Dependent)
Once selections have been made within the options menu you must click Apply in order to update the graphs and charts within the page.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Force Refresh:
This option provides the ability to retrieve the latest data for the corresponding graph/chart. Once the tool menu has been clicked, a timeframe will be displayed listing the last time the data was fetched. Clicking Force Refresh will only update the associated graph/chart.
Enter Full Screen:
This option provides the ability to increase the size of the graph/chart to display in the entire screen. While in full screen mode, an option is provided to return to the summary page.
Download:
This option provides the ability to download the graph/chart in the following formats:
- Export to .CSV
- Export to Excel
- Download as Image
Invalid Device ID Overview
The Invalid Device ID overview section provides a total of the invalid device IDs within the account and selected apps, a percentage of all the device IDs that are invalid as well as a graph showing the transactions form invalid devices over the selected timeframe.
Mousing over any of the dates within the graph will display the associated data.
A. Mouse over days within the chart to view the associated data.
Invalid Device ID by App
The Invalid Device ID by App table displays the apps with the largest number of invalid device IDs that have been identified within the account and selected apps. The data within the table can be organized by App Name – ID, Total Count, Percent Invalid and Invalid Count.
A. Data within the table can be organized by any of the columns.
Invalid Device ID by Network
The Invalid Device ID by Network table displays the networks with the largest number of invalid device IDs that have been identified within the account and selected apps. The data within the table can be organized by Network Name – ID, Total Count, Percent Invalid and Invalid Count.
A. Data within the table can be organized by any of the columns.
Invalid Device ID by Site ID
The Invalid Device ID by Site ID table displays the sites with the largest number of invalid device IDs that have been identified within the account and selected apps. The data within the table can be organized by Network Name – ID, Site ID, Total Count, Percent Invalid and Invalid Count.
A. Data within the table can be organized by any of the columns.