This feature is available only with paid Kochava accounts. Contact us to learn more.
The Fraud Console New Devices page provides insight into publishers that have high rates of attributed installs that are coming from new device IDs not previously observed by Kochava. High rates of new device ID’s are often signs of programmatically generated installs (i.e., bot farms). In order to be identified as fraud the publisher must have a percentage of new devices that are greater then or equal to 90%. Devices are identified at the site_id level per app over a trailing 30 days.
Fraud Console User Interface
- Log on to Kochava.
- Select the desired Account.
- Select Fraud Console > New Devices.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Fraud New Devices Option Menu
The data displayed on the Fraud New Devices page can be organized by a date range, App Name – ID or Network Name – ID. The following options are available:
Date:
- Last
- last day
- last week
- last month
- last quarter
- last year
- Previous
- previous calendar week
- previous calendar month
- previous calendar year
- Custom
- Advanced
- No Filter
App Name – ID:
- Select All
- Specific App (Client Dependent)
Network Name – ID:
- Select All
- Specific Network (Client Dependent)
Once selections have been made within the options menu you must click Apply in order to update the graphs and charts within the page.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Force Refresh:
This option provides the ability to retrieve the latest data for the corresponding graph/chart. Once the tool menu has been clicked, a timeframe will be displayed listing the last time the data was fetched. Clicking Force Refresh will only update the associated graph/chart.
Enter Full Screen:
This option provides the ability to increase the size of the graph/chart to display in the entire screen. While in full screen mode, an option is provided to return to the summary page.
Download:
This option provides the ability to download the graph/chart in the following formats:
- Export to .CSV
- Export to Excel
- Download as Image
Overview Section
The Overview Section provides a total of the New Device Installs observed by Kochava over the last 30 days, the percentage of installs that are from new devices as well as a graph showing the fraudulent installs by day over those 30 days.
A. Mouse over dates to see the corresponding data.
App Totals
The App Totals table displays the apps within the account, the number of installs for each of the apps as well as the fraudulent installs that have been identified. The data within the table can be organized by App Name – ID, Installs, Fraud Installs, New Device Installs, Fraud Install % and New Device Install %.
A. Organize data by desired column.
Network Totals
The Network Totals table displays the networks and the data associated around the installs, new device installs and any fraudulent installs that have been identified over the past 30 days. The data within the table can be organized by Network Name – ID, Installs, Fraud Installs, New Device Installs, Fraud Install % and New Device Install %.
A. Organize data by desired column.
App/Network/Site ID Distribution
The App/Network/Site ID Distribution graph displays the distribution of new devices. Mousing over the graph will display the corresponding data.
A. Mouse over dates to see the corresponding data.
Fraud Network/Site ID
The Fraud Network/Site ID table provides row level details into the apps with high levels of new device ID’s not previously observed by Kochava. The data in the table can be organized by App Name, Network Name – ID, Site ID, Installs or New Device Installs.
A. Organize data by desired column.