Create a Reddit Campaign

Contents

The following document defines the process for creating a Reddit campaign within Kochava.

Data Needed Before Beginning Process:

App Name
Store App ID

Create a Reddit Install Campaign

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click Add a Tracker or Select Segment Tools (⋮) > + Add a Tracker.
Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner:
- Reddit – Android
- Reddit – iOS
Select an Agency Partner. (optional)
Select Default Tracker:
- On
- Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

Enter the Install Destination URL.
Enter a Deep Link. (optional)
Enter Custom Parameters. (not required)
Click Submit. (If no further trackers need to be created).
Click Save & Add Another Tracker. (If additional trackers need to be created).
Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

Create a Postback Configuration:

Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add a Configuration.
Select Network Partner > Reddit.
Click Go.
Select Install > 🖉 (Edit).
Check Respect Data Controlled Flag. (optional)

NOTE: This setting lets Kochava know what transactional app data can and can not be transmitted to this partner. If you have any questions on this setting, please contact your Customer Success Management Team.

Check Reddit Terms Agreement.

Important Note: Reminder: Data received about a Reddit Campaign is subject to the Reddit Business Tool Terms and includes, among other restrictions, a prohibition on using Reddit Data to create profiles of users.

Enter the App Name.
Enter the Store App ID.
Select the Event Type > Install.
Select the Delivery Delay.
Select the number of Retry Attempts.
Select the Delivery Method.
Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: An install tracker must be created in order for postback information to be sent.

Create a Reengagement Tracker:

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > Reddit.
Select an Agency Partner. (optional)
Select the Reddit Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).