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  3. Create a Reengagement Campaign
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Create a Reengagement Campaign

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A reengagement campaign is designed to target existing users to drive them to complete a particular in app action. In a reengagement campaign, clicks and/or impressions are matched with post-install events for attribution. The following document defines the process for creating a reengagement campaign within Kochava. If you are planning on running a re-install reengagement campaign you will want to first make sure you have updated the install reprocessing lookback window, this process is outlined here.

NOTE: The Reengagement Campaign setup process for iOS and Android is similar and therefore this document will cover the setup for both operating systems, with specific differences noted.

Create a Reengagement Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Select the desired Campaign & Segment, or create new ones.
  2. Click + Add (Tracker).

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

  1. Enter Tracker Name.
  2. Select Tracker Type > Reengagement.
  3. Select a Media Partner.

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. If unchecked, the associated publisher will not be able to view the settings for this tracker.

  1. Select an Agency Partner. (optional)
  2. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
  1. Enter an Install URL.
  2. Enter a Deep Link. (optional)

NOTE: For more information about deep links, refer to our Deep Linking support documentation.

  1. Enter a Custom Parameter. (optional)
  2. Select Event(s) for Reengagement attribution.

NOTE: The selected event(s) will be the point of conversion for the reengagement campaign. Attribution will be awarded to the click that led to the reengagement event based on attribution configuration. Any LTV (Lifetime Value) will also be awarded to the source that drove the reengagement.

NOTE: The lookback window for each post-install event may be individually set. For more information on setting an event lookback window, refer to our Post-Install Event Creation and Configuration support documentation.

NOTE: SessionBegin event is now available to be used for reengagement. One session a day is eligible to be reengaged per day.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional trackers need to be created).
  3. Click Save & Create Postback (To navigate directly to the Partner Configuration page).

NOTE: If an event that is required for reengagement is not present, ensure that the event is being passed to Kochava via the SDK or Server-to-Server integration.

NOTE: For more information on creating postback, refer to our Create a Kochava-Certified Postback documentation

Minimum Time to Reengagement

Minimum Time to Reengagement (MTR) settings within Kochava provide the ability to establish specific lookback windows for any post-install event. MTR settings provide the ability to set a window for how long after attribution occurs that a device can then be eligible to be re-attributed for a reengagement campaign. For more information on setting an event lookback window, refer to our Post-Install Event Creation and Configuration support documentation.

NOTE: The “mtr_rejected”:”86400″ flag present in the custom_dimensions column in an event detail report indicates that the instance of the event did not meet the minimum time to reengagement requirements and that it is not eligible for reengagement. This feature can be configured in the dashboard under the “Events” tab. By default, it is set to 24 hours, which is why you see “mtr_rejected”:”86400”, 86400 = amount of seconds in 24 hours.

Impression Based Reengagement

Kochava fully supports Impression Based Reengagement which allows impressions to be attributed to specific post-install events that are selected on a reengagement tracker.

In order to ensure that impression based reengagement is enabled for your app, follow the steps below.

  1. Navigate to App Configurations > Partner Configuration.
  2. Select + Configure Default Reconciliation Settings.
  3. Toggle on Allow Reengagement Matching under Impression Settings (on by default)
Updated on April 22, 2026

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