Analytics Event Volume

The Analytics Event Volume page provides visualizations of the event totals by days, weeks or months. The graph may be moused over to display the data associated with each event.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. Select the Analytics drop-down menu>Event Volume.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Event Volume Chart Overview

The Event Volume Chart is divided into 3 main sections which are event names, the graphical display of event volume and the event totals for the selected timeframe.
Mousing over any event within the graphical display of event volume will display the data associated with the corresponding day/week/month.

 

NOTE: When leveraging Cross App functionality, the event data that is consistent between each app of the App Name filter will be displayed within the Event Volume. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

analyticseventvolumechartoverviewhd

A. Event Names
B. Graphic Display of Event Volume
C. Mouseover Data
D. Event Totals


Event Organization

Events within the Event Volume display can be organized in many different ways in order to assist in the optimization of data visualization.

 

  1. From the Split By drop down menu, Select one of the following:
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version

     

    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

     

    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Os Version
    vi. Device Type
    vii. Device Version

    d. Events

    i. Ad Size
    i. Ad Type
    iii. Country Code
    iv. Currency
    v. Currencycode
    vi. Data
    vii. Device Type
    viii. Game
    ix. Pack
    x. Placement
    xi. Product
    xii. Receipt Status
    xiii. Revenue
    xiv. TV Brand Name
    xv. TV Channel
    xvi. TV Channel Name
    xvii. TV DMA
    xviii. TV Episode Title
    xix. TV Genre
    xx. TV Name
    xxi. TV Product Name
    xxii. TV Program Name

     

    NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

     

    xxiii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified

  3. Locate the desired Event and click the Event Expand Button.
  4.  

    analyticseventvolumesplitbyhd

    A. Events organized by Campaign
    B. Campaigns Event has occurred in
    C. Mouseover Data


Organize by Interval

Intervals within the Event Volume display can be organized to display specific windows of time.

  1. From the Interval drop down menu, Select one of the following:
  2. a. Days
    b. Weeks
    c. Months

     

    analyticseventvolumeintervalhd

    A. Interval organized by Weeks
    B. Intervals within Date Range
    C. Mouseover Data

 
 

Last Modified: Oct 9, 2017 at 1:06 pm