Create a TikTok for Business Campaign

4. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

5. Enter a unique Tracker Name.
6. Select the Tracker Type > Acquisition.

NOTE: By default the Tracker Type is set to Acquisition.

7. Select Media Partner:
   1. TikTok for Business – SAN

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

8. Select a Agency Partner. (optional)
9. Add a Custom Parameter. (optional)
   1. Click Add a Parameter.
   2. Enter the Custom Parameter.
   3. Add additional Custom Parameters. (optional)

NOTE: At the Campaign Level, advertisers can utilize the Custom Parameter fields to track any custom aspect of their campaigns that they define. You can use cp_0 through cp_9 and they will be populated within their own columns in reporting. For assistance with Custom Parameters, contact your Client Success Managers.

NOTE: In order to remove a custom parameter, Click the “X” associated with the specific parameter.

10. Click Save. (If no further trackers need to be created)
11. Click Save & Add Another Tracker. (If additional trackers need to be created)
12. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

Create a Reengagement Campaign:

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: For TikTok to receive post-install event information, a re-engagement tracker must be created for the events you wish to pass to TikTok.

1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add a Tracker.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner:
   1. TikTok for Business – SAN

5. Select an Agency Partner. (optional)
6. Enter a Deep Link. (optional)
7. Add a Custom Parameter. (optional)
8. Select the Event.
9. Click Save (If no further trackers need to be created).
10. Click Save & Add Another Tracker If additional events need to be created).
11. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

2. Click + Add a Configuration.
3. Select Media Partner > TikTok for Business – SAN.
4. Click Save.
5. Click Install > 🖉 (Edit).
6. Enter the App ID:
   1. iTunes App ID (iOS)
   2. Package Name (Android)
7. Check the Respect Data Controlled Flag (optional). This setting informs Kochava what transactional app data can be transmitted to TikTok SAN. For more information contact your Client Success Management team.
8. Enter the TikTok App ID.
9. Enter the TikTok Query.
10. Enter the TikTok Description.
11. Click Save.

2. Locate the desired event and Click Edit Postback.
3. Enter the App ID:
   1. iTunes App ID (iOS)
   2. Package Name (Android)
4. Check the Respect Data Controlled Flag (optional). This setting informs Kochava what transactional app data can be transmitted to TikTok SAN. For more information contact your Client Success Management team.

NOTE: TikTok recommends that advertisers use standard events when they start to buy ads. Best practices for setting up standard events on TikTok can be found here and you can learn more about the In-App Events that Kochava supports for TikTok here. Custom events are events that advertisers / partners can define themselves, outside of the standard events TikTok currently offers. Please note that TikTok does not support optimization for custom events. You can learn more about the difference between standard and custom events on this TikTok Help Center page.

5. Select the Event Type:

6. Enter the TikTok App ID.
7. Enter the TikTok Query.
8. Enter the TikTok Description.
9. Select the Delivery Method.
10. Click Save.