Create an Amazon SAN Campaign

Contents

The following document describes how to set up a campaign for Amazon’s Self Attributing Network (SAN). Kochava enhances your install and event data with the Amazon ad impression or click metadata directly from Amazon to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

Amazon Product ID

Install Campaign

Create a Link for an Amazon Install Campaign:

BEST PRACTICES: It is HIGHLY recommended that a Tracker ID be passed under site_id by Amazon SAN. The Tracker ID can be easily located within Kochava’s Campaign Manager, expand the section below for instructions on locating the ID.

Locate Tracker ID:

Once a tracker has been created, navigate to Campaign Manager.
Locate and click on the desired Campaign.
Select the desired Segment.
Locate the desired Tracker, and Check the associated selection box.
Locate and copy the Tracker ID.

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > Amazon – SAN.
Select Agency Partner. (optional)
Select Default Tracker:
1. On
2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration:

Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click Add a Configuration.
Select Media Partner > Amazon – SAN.
Click Go.
Select Install > 🖉 (Edit).
Enter the Amazon Product ID.
Select the Amazon Event Name.
Click Save.

Reengagement Campaign

Create a Reengagement Tracker:

Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > Amazon – SAN.
Select an Agency Partner. (optional)
Select the Amazon Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Reengagement Postback Configuration:

Select Apps & Assets > Partner Configuration.

Select Amazon – SAN > Network Tools (⋮) > Postbacks.
Locate the desired event and Click + (Create) for a new configuration or 🖉 (Edit) for an existing configuration.
Enter the Amazon Product ID.
Select the desired Amazon Event Name.
Toggle Respect Data Controlled Flag. (optional)
Select the desired Delivery Method.
Click Save.

Standard Post-Install Event List:

Marketing landing page
Subscription page
Sign up page
Application
Game load
Widget load
Survey start
Survey finish
Banner interaction
Widget interaction
Game interaction
Email load
Email interaction
Submit button
Purchase button
Click on redirect
Drop down selection
Sign up button
Subscription button
Success page
Thank you page
Registration form
Registration confirm page
Store locator page
Brand store engagement 1 thru 7
Product purchased
Homepage visit
Video started
Video completed
Message sent
Referral
Accept
Decline
Other
PageView
Search
Contact
Schedule
Third Party

Example — Successful Attribution Response:

{
  "ad_name": "777835295469351497-AMZN US Fire TV Inline Home",
  "ad_size": "1200x102",
  "app_id": "ad777a07b44840eee7984e9994b8adad",
  "campaign_name": "777942549829950444-Sling FTV Rotational Q1 Campaign - AMZN US Fire TV Inline Home - News",
  "creative_id": "777579093742755999",
  "device_id": "---",
  "device_id_type": "adid",
  "event_id": "---",
  "fire_adid": "---",
  "site_id": "77799247d0c04edea1baaa73fbd52fff-FireTV Service",
  "site_name": "77799247d0c04edea1baaa73fbd52fff-FireTV Service",
  "source_name": "MOBILEAPP_AMAZON_FIRE_TV",
  "timestamp": "2022-05-01T03:58:45Z",
  "unix_date": 1651377525000,
}

Updated on November 22, 2024

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