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  3. Create a Petal Ads Campaign
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Create a Petal Ads Campaign

Contents


The following document defines the process for creating a Petal Ads campaign within Kochava. This setup allows Kochava to send installs to Petal Ads to allow for attribution.

Data Needed Before Beginning Process:

Create a Petal Ads Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a unique Tracker Name.
  3. Select Tracker Type > Acquisition. (default setting)
  4. Select Select a Network >Petal Ads:
  5. Select Default Tracker:
    1. On
    2. Off (default)

NOTE: Selecting On will allow SAN network traffic to funnel to the default tracker when no tracker ID is present. If a default tracker is not set up and the tracker ID is not appended to the partner campaign name, that data will be bucketed in the most recently set up tracker for that network.

  1. Select the Destination URL Type:
    1. Custom
    2. Google Referrer (Android Only)
    3. Landing Page

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.

  1. Enter the Install Destination URL.
  2. Enter a Deep Link. (optional)
  3. Click Save. (If no further trackers need to be created).
  4. Click Save & Add Another Tracker. (If additional trackers need to be created).
  5. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

Create a Petal Ads Postback Configuration

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Click Add a Configuration.
  2. Select Network Partner > Petal Ads:
  3. Click Install > 🖉 (Edit).
  4. Enter the Petal Ads Link ID.
  5. Select the Petal Ads Conversion Type.
Conversion Types:
  • activate
  • browse
  • collection
  • addToCart
  • preOrder
  • register
  • retain
  • paid
  • levelAchieved
  • addPaymentInfo
  • addToWishlist
  • completeRegistration
  • tutorialCompletion
  • initiatedCheckout
  • purchase
  • subscribe
  • startTrial
  • rate
  • search
  • spentCredits
  • achievementUnlocked
  • contentView
  • listView
  • adClick
  • adView
  • travelBooking
  • share
  • invite
  • login
  • reEngage
  • openedFromPushNotification
  • update
  • custom
  1. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagement campaign. If a reengagement campaign does not need to be created, the information in this section may be disregarded.

NOTE: Petal Ads requires a reengagement tracker and postback for Kochava to send data for any post-install event.

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools (⋮) > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

Create a Reengagement Tracker:

  1. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > Petal Ads.
  5. Select an Agency Partner. (optional)
  6. Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagement tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  1. Click Save (If no further trackers need to be created).
  2. Click Save & Add Another Tracker (If additional events need to be created).
  3. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

  1. Expand the Petal Ads Postbacks.
  2. Locate the desired event and Click 🖉 (Edit).
  3. Enter the Petal Ads Link ID.
  4. Select the Petal Ads Conversion Type.
  5. Check Is Revenue if the option includes revenue data.
  6. Select the Delivery Method. (optional)
  7. Click Save.
Updated on January 21, 2025

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