Create an InMobi Glance — SAN Campaign

Contents

The following document describes how to set up a campaign for InMobi Glance — SAN. Kochava enhances your install and event data with the InMobi Glance — SAN ad impression or click metadata directly from InMobi Glance — SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

InMobi Glance – SAN Product ID
InMobi Glance – SAN Event Name

Create a Tracker for an InMobi Glance — SAN Install Campaign

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > InMobi Glance — SAN.
Select Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click Add a Configuration.
Select Media Partner > InMobi Glance — SAN.
Click Save.
Select Install > 🖉 (Edit).
Enter the InMobi Glance – SAN Product ID.
Select the InMobi Glance – SAN Event Name > first_open.
Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to InMobi Glance — SAN follow the steps within the Create a Postback Section below.

NOTE: For all EXISTING apps on your account, view-through re-engagement attribution will be disabled by default. You will need to take the steps outlined in this support documentation to enable this capability. For all NEW apps you add to your account in the future, this feature will be enabled by default.

Create a Reengagement Segment:

Locate the desired Campaign.
Select Campaign Tools (⋮) > Add a Segment.
Enter a Segment Name.
Enter a Segment Description. (optional)
Click Submit.

Create a Reengagement Tracker:

Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > InMobi Glance — SAN.
Select an Agency Partner. (optional)
Select the InMobi Glance — SAN Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

Select Apps & Assets > Partner Configuration.

Select InMobi Glance — SAN > Network Tools (⋮) > Postbacks.
Locate the desired event and Click + for a new configuration or 🖉 (Edit) for an existing configuration.
Enter the InMobi Glance – SAN Product ID.
Select the InMobi Glance – SAN Event Name.
Toggle Is Revenue. (optional)
Enter the App ID.
Enter the Property ID.
Select the Delivery Delay.
Select the Retry Attempts.
Select the Delivery Method.
Click Save.

Standard Post-Install Event List:

Key	Description
first_open	When a user successfully launches an instant of the app for the first time.
session_start	When a user successfully launches an instant of the app.
trial	When a user successfully signs up for a given trial product.
sign_up	When a user completes an app sign up.
subscription	When a user pays for a subscription within a 14 day lookback of exposure (impression or click) to a media campaign.
checkout_start	User has completed checkout of items in cart.
level_complete	When the user completes a level within the app.
purchase	Item has been purchased.
share_with_friend	Link shared with contact.
ad_initiate	Ad has been started.
first_video_view	When the user makes the initial video view.
video_view	Video complete.
event_login	Signifies successful user authentication.
creditmatch_lead	Represents acquisition of credit-related leads.
new_registration	Marks completion of user account creation.
de_accountopen_start	Marks initiation of account opening process.
de_accountopen_success	Indicates successful account opening.
registration_complete	When a user completes a user registration.
return_reg	Denotes return to registration process.
de_directdeposit_success	Signifies successful direct deposit setup.
invite	Indicates sending or receiving invitations.
update	Represents completion of account or profile updates.
share	Link shared with contact.
add_to_wishlist	Item has been added to wishlist.
content_view	The user has viewed the ad content.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters	Description	Type
click_id	ID of the click.	string
creative_id	ID of the creative.	string
device_id_type	The type of the device ID sent.	string
site_id	ID of the site.	string

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”,
"type": "impression",
"metadata": {
"click_id": "click_id",
"creative_id":"creative_id",
"site_id":"site_id",
"device_id_type":"device_id_type",
"unix_date":"unix_date"
"device_id":"device_id"
},
"match": {
" "IP": "IP""
}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

Updated on November 25, 2024

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