This feature is available only with paid Kochava accounts. Contact us to learn more.
The Fraud Console Google Referrer Mismatch page provides insights into installs where Google and Kochava do not have matching sources of those installs.
When a download and install of an app occurs from the Google Play Store, Google sends the source of the click that sent the user to the Play store along with the install data. The source of the install as defined by Google is compared to the attributed source from Kochava. When the source listed from Google and Kochava do not match, that install is flagged. Single instances of sources not matching are not considered as fraud, however large numbers of mismatched referrers are listed as fraud.
Fraud Console User Interface
- Log in to Kochava.
- Select the desired Account.
- Select Fraud Console > Google Referrer Mismatch.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Google Referrer Mismatch Options Menu
The data displayed on the Google Referrer Mismatch page can be organized by date, App Name – ID or Network Name – ID. The following options are available:
Date:
- Last
- last day
- last week
- last month
- last quarter
- last year
- Previous
- previous calendar week
- previous calendar month
- previous calendar year
- Custom
- Advanced
- No Filter
App Name – ID:
- Select All
- Specific App (Client Dependent)
Network Name – ID:
- Select All
- Specific Network (Client Dependent)
Once selections have been made within the options menu you must click Apply in order to update the graphs and charts within the page.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Force Refresh:
This option provides the ability to retrieve the latest data for the corresponding graph/chart. Once the tool menu has been clicked, a timeframe will be displayed listing the last time the data was fetched. Clicking Force Refresh will only update the associated graph/chart.
Enter Full Screen:
This option provides the ability to increase the size of the graph/chart to display in the entire screen. While in full screen mode, an option is provided to return to the summary page.
Download:
This option provides the ability to download the graph/chart in the following formats:
- Export to .CSV
- Export to Excel
- Download as Image
Overview Section
The Overview Section provides insights into the total number of invalid attributions, the percentage of the total attributed installs that are invalid as well as a graph that displays the count of invalid attributions over the previous 30 days.
Mousing over the graph will display the corresponding data.
A. Mouse over dates to see the corresponding data.
Installs by Account
The Installs by Account table displays the associated accounts where invalid attributions have occurred. The table can be organized by Account Name – ID, Invalid Attribution Count, Total Install Count or % Invalid Attribution.
A. Organize data by desired column.
Installs by App
The Installs by App table displays the apps for the selected account where invalid attributions have occurred. The table can be organized by App Name – ID, Invalid Attribution Count, Total Install Count and % Invalid Attribution.
A. Organize data by desired column.
Installs by Network
The Installs by Network table displays the networks where invalid attributions have occurred. The table can be organized by Network Name – ID, Invalid Attribution Count, Total Install Count and % Invalid Attribution.
A. Organize data by desired column.
Top Site ID’s
The Top Site ID’s table displays the sites where invalid attributions have occurred. The table can be organized by Network Name – ID, Site ID and Invalid Attribution Count.
A. Organize data by desired column.
Installs by Referrer Type
The Installs by Referrer Type table displays the installs separated by referrer. The table can be organized by Mismatch Group, Referrer Match Type or Install count.
A. Organize data by desired column.
Top Unknown Referrer UTM Source
The Top Unknown Referrer URM Source table displays the top UTM sources that have installs that are not identified. The table can be organized by Unknown UTM Source or Install Count.
A. Organize data by desired column.
Mismatch Click Match Type
The Mismatch Click Match Type graph displays the device ID type where a Goggle Referrer Mismatch has occurred.
Mousing over the graph will display the corresponding data.
A. Mousing over the graph will display the corresponding data.