This feature is available only with paid Kochava accounts. Contact us to learn more.
The Fraud Console Blocked Traffic Summary page provides an in-depth look into traffic that has been blocked through Kochava’s fraud tools. Clients can gain insights into the amount of click and impression traffic that has been blocked and how that blocked traffic is distributed between the different methods.
Interactive graphs as well as tables are provided for in-depth insights into how and why traffic has been blocked.
Fraud Console User Interface
- Log in to Kochava.
- Select the desired Account.
- Select Fraud Console > Blocked Traffic Insights.
Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.
Blocked Traffic Summary Options Menu
The data displayed on the Blocked Traffic Summary page can be organized by a specific length of time, Transaction Type, App Name, Network Name, Campaign Name, Creative ID or the type of blocklist . The following options are available:
Date:
- Last
- last day
- last week
- last month
- last quarter
- last year
- Previous
- previous calendar week
- previous calendar month
- previous calendar year
- Custom
- Advanced
- No Filter
Transaction Type:
- Clicks
- Impressions
App Name:
- Select All
- Specific App (Client Dependent)
Network Name:
- Select All
- Specific Network (Client Dependent)
Campaign Name:
- Select All
- Specific Campaign (Client Dependent)
Creative ID:
This is a placeholder tab content. It is important to have the necessary information in the block, but at this stage, it is just a placeholder to help you visualise how the content is displayed. Feel free to edit this with your actual content.
Blocklist:
- Select All
- Processed
- Traffic Verifier
- Global Blocklist
Once selections have been made within the options menu you must click Apply in order to update the graphs and charts within the page.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Graph/Chart Tools Menu
Each graph and chart provides a tools menu allowing you to force a refresh, enter fullscreen, or download the associated data in multiple forms.
Force Refresh:
This option provides the ability to retrieve the latest data for the corresponding graph/chart. Once the tool menu has been clicked, a timeframe will be displayed listing the last time the data was fetched. Clicking Force Refresh will only update the associated graph/chart.
Enter Full Screen:
This option provides the ability to increase the size of the graph/chart to display in the entire screen. While in full screen mode, an option is provided to return to the summary page.
Download:
This option provides the ability to download the graph/chart in the following formats:
- Export to .CSV
- Export to Excel
- Download as Image
Overview Section
The Overview Section provides a high level view of the percentage of blocked traffic, the number of blocked transactions and the number of total transactions.
Blocked Traffic Trend
The Blocked Traffic Trend graph displays the volume of traffic that has been identified and placed into either processed or blocked over the selected timeframe.
Each blocked traffic category has been color coordinated, and mousing over the graph will display the corresponding data.
A. Mouse over dates to see the corresponding data.
Blocked Traffic by Blocklist
The Blocked Traffic by Blocklist graph displays the amount of traffic that has been blocked by traffic method (i.e., Global Blocklist or Traffic Verifier, Custom Blocklist, Manual Upload).
Mousing over the graph will display the corresponding data.
Blocked Traffic by Network
The Blocked Traffic by Network table displays the total transactions, blocked transactions and the percentage that blocked transactions represent of all the transactions organized by network.
The table can be organized by any the columns.
Traffic by Block Reason
The Traffic by Block Reason table displays the blocklist level, blocked reason, transaction count and the percentage of the total blocked.
The table can be organized by any of the columns.
Blocklist Sources
Global Blocklist
Indicates traffic blocked by Kochava’s proprietary, AI-trained blocklist, which can be activated on any app or account-wide. It dynamically blocks traffic from repeat offenders across publisher site IDs, IP addresses, and device IDs based on machine-learning algorithms monitoring billions of transactions daily.
Custom Blocklist
Indicates traffic blocked based on the advertiser’s custom, configurable blocklist, which can be tailored to an individual brand and vertical to enact stricter fraud thresholds (e.g., lower click-to-install ratio).
Traffic Verifier
Indicates traffic blocked due to insertion order (IO) enforcement rules enabled by the advertiser at the campaign and/or tracker level to match their campaign goals, targeting criteria, and/or other variables.
Manual Upload
Indicates traffic blocked due to an IP address, site ID, or device ID manually uploaded by the account owner either via the Manage Account Blocklist dashboard within the Fraud Console or via the Blocklist API.
Possible Blocklist Level entries may include any of the following:
| Blocklist Level | Description |
|---|---|
| Device ID | Transactions (impressions or clicks) from a specific device ID (e.g., ADID, IDFA, RIDA) are blocked. |
| IP Address | Transactions (impressions or clicks) from a specific IP address are blocked. |
| Site ID | Transactions (impressions or clicks) from a specific publisher or sub-publisher site ID are blocked. |
| Traffic Verfier® | Transactions (impressions or clicks) are blocked based on a specific rule or condition within Traffic Verifier® settings established by the advertiser. |
Possible Blocked Reason entries may include any of the following:
| Blockled Reason | Description |
|---|---|
| Anonymized | Transactions are from IP addresses anonymized by hosting providers/data centers, VPN services, public proxies, and/or Tor exit nodes. |
| Click Flooding | Transactions are from a source consistently flagged for an exceedingly high click-to-install (CTI) ratio, indicating click flooding. |
| Device Filter | Transactions fall outside of a prescribed device filter within Traffic Verifier settings. |
| Device High Click Volume | Transactions are from a source consistently flagged for exceedingly high click volume from individual devices. |
| Frequency Cap Click|Site ID | Transactions exceed a prescribed frequency cap established by the advertiser for click volumes for a unique site ID. |
| Frequency Cap Imp|IP | Transactions exceed a prescribed frequency cap established by the advertiser for impression volumes for a unique IP address. |
| Geo Filter | Transactions fall outside a prescribed geo filter within Traffic Verifier settings. |
| High Click Volume Devices | Transactions are from a source device flagged for exceedingly high click volume. |
| High Click Volume IP Addresses | Transactions are from a source IP address flagged for exceedingly high click volume. |
| Invalid Install Receipts | Transactions are from a source flagged for excessive volume of invalid install receipts. |
| Invalid Purchase Receipts | Transactions are from a source flagged for excessive volume of invalid purchase receipts. |
| Invalid Traffic Dates | Transactions fall outside a prescribed allowed traffic date range within Traffic Verifier. |
| Low MTTI | Transactions are from a source flagged for exceedingly low mean time to install (MTTI), the average time between click and install. |
| Manage Account Blocklist | Transactions are from a source (e.g., device ID, IP address, site ID) added by the advertiser via the Manage Account Blocklist dashboard. |
| Platform Click/Install Mismatch | Transactions are from a source flagged for excessive volume of clicks and potential install matches wherein a mismatch occurs between the platform indicated at click and the platform indicated at install. |
| TTI Outlier | Transactions are from a source flagged for consistent time-to-install (TTI) distribution outliers indicating fraudulent behavior. |