Support Home > Campaign Management > Create a Facebook Campaign

Create a Facebook Campaign

The following video and document describe how to set up a campaign for Facebook or any FMP (Facebook Marketing Partner) formerly known as PMD (Preferred Marketing Developer) .

 

 

NOTE: Only one Facebook campaign within Kochava is required to track ALL Facebook traffic. Any additional Facebook campaigns setup within Kochava will display no activity.

 

NOTE: Create one Tracker for each FMP (Facebook Marketing Partner) you are working with. It is not required to create a Segment for each FMP within the Campaign; all FMP Trackers can reside in a single Segment.

 

NOTE: In order for data to be properly attributed to Facebook FMPs, a proper naming convention must be used. For more information about the proper naming conventions to be used for FMPs within Facebook, refer to our Facebook FMP Naming Conventions support documentation.

 

BEST PRACTICES: Due to Kochava only requiring one (1) Tracker for all Facebook campaigns, it is best to keep the naming convention general (i.e. “Facebook”)

 

NOTE: A Facebook proper tracker and postback must be configured prior to running a campaign with a Facebook FMP.

 

NOTE: Facebook is one of Kochava’s network partners which claims its own installs, this type of network is known as a SAN (Self Attributing Network). Facebook will always claim its own installs, with the exception of mobile web inventory or any inventory that does not have access to a device ID. This means that conversions claimed by Facebook may subsequently be attributed by Kochava to other networks. It is therefore expected for Kochava to show fewer installs than are shown in the Facebook system. It also means that Kochava does not impose the lookback window setup within Kochava on install claims, so the effective lookback window for post-impression and post-click installs will be the settings configured within the Facebook UI.

 

Data Needed Before Beginning Process:

  • Facebook App ID (15 digit id obtained in the Facebook power editor account)

 

Use Cases for Facebook or Facebook Marketing Partner Campaign:

  • An app marketing campaign with Facebook has been created.
  • An app marketing campaign with a Facebook Marketing Partner has been created

Create Facebook Campaign

  1. Log in to Kochava.
  2. Select the desired app .
  3. Select App Tools>Campaign Manager.
  4.  

    AppToolsCampaignManagerHD

     

  5. Click Add a Campaign.
  6. Enter a unique Campaign Name.
  7. Enter the Default Destination URL.
  8. Click Save.

 

NOTE: The Destination URL is the resulting page an end user sees when an ad is clicked.

 

BEST PRACTICES: Due to Kochava only requiring one (1) tracker for all Facebook campaigns, it is best to keep the naming convention general (i.e. Facebook).

 

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Create a Segment

  1. Select Campaign Tools>New Segment.
  2.  

    createafacebookcampaignnewsegmenthd

     

  3. Enter a Segment Name.
  4.  

    NOTE: The Segment Name should be easily identifiable within the associated campaign.

     

  5. Enter a Segment Description. (optional)
  6. Click Submit.

 

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Create a Tracker

  1. Click Segment Tools>Add a Tracker.
  2.  

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  3. Enter the Tracker Name.
  4.  

    NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

     

  5. Select Tracker Type>3rd Party Tracking. (default setting)
  6. Select Select A Network>Facebook.
  7.  

    NOTE: If the network is a FMP (Facebook Marketing Partner) instead of Facebook itself, select the specific FMP.

     

  8. Copy and Retain the Campaign ID.
  9. Click Save. (If no further trackers need to be created).
  10. Click Save & Add Another Tracker. (If additional trackers need to be created).

 

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A. Copy and Retain


Create a Postback Configuration

  1. Select App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Click Add a Configuration.
  4. Select Network Partner>Facebook.
  5.  

    NOTE: If the Network Partner is a FMP (Facebook Marketing Partner) instead of Facebook itself, select the specific FMP.

     

  6. Click Go.
  7.  

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  8. Select Install>Postback Tools>Edit.
  9. Enter the Facebook App ID.
  10. Check Allow Facebook Impression Reconciliation. (checked by default)
  11. Enter the Campaign ID into the Kochava Click Tracker ID field.
  12. Select a Delivery Delay.
  13. Select the number of Retry Attempts.
  14. Click Save.

 

NOTE: In order for the Postback to operate properly, the Facebook Data Use Terms for Mobile App Measurement must be reviewed and accepted.

 

NOTE: Facebook requires specific event naming conventions for postbacks. For more information about Facebook naming conventions, refer to the Facebook App Event Schema support documentation.

 

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A. Facebook Use Terms must be reviewed and accepted.


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

 

NOTE: If a reengagement campaign does not need to be setup, but the data associated with post-install events needs to be sent to Facebook follow the steps within the Create a Postback Section below.

 

Create a Reengagement Segment:

 

  1. Locate the desired Campaign.
  2. Select Campaign Tools>Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

 

  1. Select Segment Tools>Add a Tracker.
  2. Enter a Tracker Name.
  3. Select Tracker Type>Reengagement.
  4. Select a Network>Facebook.
  5. Select the Facebook Event that will map to the selected Kochava event.
  6. Enter the Facebook App ID.
  7. Add Reengagement Event.
  8.  

    NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

     

  9. Click Save (If no further trackers need to be created).
  10. Click Save & Add Another Tracker (If additional events need to be created).

 

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Create a Postback Configuration:

 

  1. Click App Tools>Partner Configuration.
  2.  

    AppToolsPartnerConfigurationHD

     

  3. Select Facebook>Network Tools>Postbacks.
  4. Locate the desired event and Click Edit Postback.
  5. Enter the Facebook App ID.
  6. Enter the Facebook Event Name.
  7. Enter the Facebook Content Type.
  8. Select the Delivery Delay. (optional)
  9. Select the number of Retry Attempts. (optional)
  10. Select the Delivery Method. (optional)

 

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Last Modified: Jan 18, 2017 at 12:26 pm