Benefits of Sending Kochava Postback Copies:
- Having all postbacks in one location.
- Access to redownload data.
- Helps provide insight into the channels who aggregate or model the SKAd data they send Kochava.
- View publisher app data.
- View engagement type.
Configure App to Send Postback copies to Kochava
- Configure postback copies as described here: Configuring an advertised app | Apple Developer Documentation.
- Enter the Kochava endpoint URL as the NSAdvertisingAttributionReportEndpoint key: advertiser.adsmeasurement.com/v1/skad/postback/advertiser.