OTT and CTV Attribution
OTT and CTV devices deliver content such as audio and video through the use of the internet without requiring users to subscribe to a traditional cable or satellite service.
The Kochava system provides deterministic and probabilistic matching. Depending on the device identifiers passed to Kochava (Device ID, Device UA, and IP Address) either deterministic or probabilistic (fingerprint) attribution will be employed. (see iOS 14+ restrictions)
Kochava collects (via momentary redirect or network server ping) device information when an impression is served or a user clicks on an advertisement served by a network. Each of these engagements are eligible for attribution. Once the app is installed and launched, Kochava receives an install ping (either from the Kochava SDK within the app, or from the advertiser’s server via Server-to-Server integration).
For more information about Kochava’s attribution engine, refer to our Attribution Overview support documentation.
Deterministic Attribution:
When an OTT or CTV passes Kochava unique device characteristics, which are identifiers that are completely unique to that individual device only, the Kochava attribution engine can provide authoritative attribution.
Probabilistic Attribution:
When an OTT or CTV does not pass Kochava unique device characteristics, but instead passes an IP address and/or Device UA, the Kochava attribution engine can provide a high likelyhood of attribution. Although deterministic matches made with device IDs are superior to probabilistic matches with regard to attribution, probabilistic matches are used in circumstances where the collection of device IDs is prohibited.
Streaming Boxes/Sticks
Native SDK
|
Device ID
|
Device UA
|
IP Address
|
Impression
|
Click
|
Install
|
Events
|
Manage Subscription
|
S2S
|
|
---|---|---|---|---|---|---|---|---|---|---|
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✔ | RIDA | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
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✔ | fire_adid android_id |
✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
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✔ | idfa | ✔ | ✔ | * | * | ✔ | ✔ | * | ✔ |
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* | source maid | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
* Kochava can accept, but platform is unwilling or unable to provide this data. Please reach out to your platfrom partner and include Kochava.
** Developed and waiting on approval from Platform.
Smart TVs
Native SDK
|
Device ID
|
Device UA
|
IP Address
|
Impression
|
Click
|
Install
|
Events
|
Manage Subscription
|
S2S
|
|
---|---|---|---|---|---|---|---|---|---|---|
![]() |
* | ✔ | * | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
![]() |
* | ✔ | * | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
![]() |
* | ✔ | * | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
![]() |
✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
![]() |
✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ |
![]() |
✔ | * | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
![]() |
✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ | |
![]() |
✔ | * | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | * | ✔ |
* Kochava can accept, but platform is unwilling or unable to provide this data. Please reach out to your platfrom partner and include Kochava.
Game Consoles
Native SDK
|
Device ID
|
Device UA
|
IP Address
|
Impression
|
Click
|
Install
|
Events
|
Manage Subscription
|
S2S
|
|
---|---|---|---|---|---|---|---|---|---|---|
![]() |
✔ | msai | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |
![]() |
* | * | * | * | * | * | ✔ | ✔ | * | ✔ |
![]() |
* | * | ✔ | ✔ | * | ✔ |
* Kochava can accept, but platform is unwilling or unable to provide this data. Please reach out to your platfrom partner and include Kochava.