Create a Line Campaign

4. Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.

5. Enter a unique Tracker Name.
6. Select the Tracker Type > Acquisition

NOTE: By default the Tracker Type is set to Acquisition.

7. Select Media Partner:
   1. Line Ads Platform – iOS
   2. Line Ads Platform – Android

NOTE: The Share With Publisher setting allows the associated publisher to view the settings for this tracker. By unchecking this box, the associated publisher will not be able to view the settings for the tracker.

8. Select a Agency Partner. (optional)
9. Select the Destination URL Type:
   1. Custom
   2. Google Referrer (Android Only)
   3. Landing Page

NOTE: For more information on creating and using Landing Pages, refer to our Landing Page Creation and Maintenance support documentation.

NOTE: Google Referrer is set as the default destination type for Android apps. For the majority of Android install campaigns, Google Referrer is used for optimal conversion tracking. Google Referrer will only appear for Android based apps. If the Google Referrer Install URL needs to be updated, refer to our Update Google Referrer Install URL support documentation.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
   1. Select the Campaign.
   2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner:
   1. Line Ads Platform – iOS
   2. Line Ads Platform – Android
5. Select an Agency Partner. (optional)
6. Select the Destination URL Type:
7. Enter the Install Destination URL.
8. Enter a Deep Link. (optional)
9. Add a Custom Parameter. (optional)
10. Select the Line Event.
11. Click Save (If no further trackers need to be created).
12. Click Save & Add Another Tracker If additional events need to be created).
13. Click Save & Create Postback. (To navigate directly to the Partner Configuration page).

2. Click + Add a Configuration.
3. Select Network Partner:
   1. Line Ads – iOS
   2. Line Ads – Android
4. Click Save.
5. Locate the desired post-install event.
6. Click Postback Tools (⋮) > Edit.
7. Enter the Line Mobile App ID.
8. Enter the Line Advertiser ID.
9. Enter the Items path.
10. Enter the Line Category IDs.

NOTE: Item and Category ID containers should contain the key to the items that you want to send as the Item or Category ID. For more information on the Item and Category ID containers, contact your Line Customer Service representative.

11. Select the Event Type.
12. Select the Delivery Delay.
13. Select the number of Retry Attempts.
14. Select the Delivery Method.

NOTE: If you want to include both users (users have LAP click/have not LAP click) to your LAP audience, please select All.

15. Click Save.