Create a Venatus SAN Campaign

Contents

The following document describes how to set up a campaign for Venatus SAN. Kochava enhances your install and event data with the Venatus SAN ad impression or click metadata directly from Venatus SAN to allow for extremely accurate and complete data.

Data Needed Before Beginning Process:

Venatus Product ID
Venatus Event Name

Create a Link for a Venatus SAN Install Campaign

NOTE: For open network integration no trackers or install postbacks need to be created. There are specific settings needed for open network integration post-install postbacks. Refer to the Post-Install Event Postback Configuration section below.

Log in to Kochava.
Select the desired Account and App.
Select Engagement > Campaign Manager.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add (Tracker) or Select Segment Tools (⋮) > Add Tracker.
Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

Select Tracker Type > Acquisition. (default setting)
Select Media Partner > Venatus SAN.
Select Agency Partner. (optional)
Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

Enter a Deep Link. (optional)
Enter any Custom Parameter(s). (optional)
Click Save. (If no further trackers need to be created)
Click Save & Add Another Tracker. (If additional trackers need to be created)
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Install Postback Configuration

Select Apps & Assets > Partner Configuration.

Feature Note: To add this menu item to your Favorites Menu, select the “+” sign that appears when you hover over the menu. The Features Menu provides quick access to your most frequently visited areas of the Kochava UI.

Click + Add a Configuration.
Select Media Partner > Venatus SAN.
Click Save.
Select Install > 🖉 (Edit).
Enter the Venatus Product ID.
Select the Venatus Event Name > first_open.
Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to Venatus SAN follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

Locate the desired Campaign.
Select Campaign Tools (⋮) > Add a Segment.
Enter a Segment Name.
Enter a Segment Description. (optional)
Click Submit.

Create a Reengagement Tracker:

Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
Enter a Tracker Name.
Select Tracker Type > Reengagement.
Select Media Partner > Venatus SAN.
Select an Agency Partner. (optional)
Select the Venatus Event that will map to the selected Kochava event.
Add Reengagement Event.

BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

Click Save (If no further trackers need to be created).
Click Save & Add Another Tracker (If additional events need to be created).
Click Save & Create Postback (to navigate directly to the Partner Configuration page).

Post-Install Event Postback Configuration:

Select Apps & Assets > Partner Configuration.

Click + Add Configuration or search for Venatus SAN.
Locate the desired event and Click + for a new configuration or 🖉 (Edit) for an existing configuration.
Enter the Venatus Product ID.
Select the Venatus Event Name.
Click Save.

Standard Post-Install Event List:

Key	Description
first_open	When a user launches your app for the first time.
trial	When a user successfully signs up for a given trial product.
subscription	When a user pays for a subscription.
sign_up	hen a user completes an app sign up.
share_with_friend	Link shared with contact.
purchase	Item has been purchased.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 7 day click lookback and 14 day impression lookback to meet your business needs.

URL Parameters	Description	Type
campaign_name	Name of the campaign.	string
campaign_id	ID of the campaign.	string
creative_name	Name of the creative.	string
creative_id	ID of the creative.	string
country	2 Digit country code where ad was served.	string
platform	The platform of the device where the ad was served.	string
device_model	Device Model of device where the ad was served.	string
os_name	Name of the operating system of the device where the ad was served.	string
os_version	Operating system version of the device where the ad was served.	string
user_agent	User agent of the device where the ad was served.	string
ad_type	The type of ad served.	string

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”, 
	"type": "impression",
	"metadata": {
		"creative_id": "Sample Creative",
		"site_id": "7774bc1af39681954243777812cb7009",
		"unix_date": "1476137388"
	},
	"match": {
		"idfa": "777583CD-A667-48BC-B806-444CB2B48606"
	}
}

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

Updated on August 19, 2025

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