Create a TextNow SAN Campaign

Data Needed Before Beginning Process:

• TextNow Product ID
• TextNow Event Name(s)

Create a Link for a TextNow SAN Install Campaign

 

4. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.

NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

 



 

5. Enter the Tracker Name.

NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

6. Select Tracker Type > Acquisition. (default setting)
7. Select Media Partner > TextNow – SAN.
8. Select Agency Partner. (optional)
9. Enter the Destination URL.

NOTE: The Destination URL is not relevant and should simply be your website.

10. Enter a Deep Link. (optional)
11. Enter any Custom Parameter(s). (optional)
12. Click Save. (If no further trackers need to be created)
13. Click Save & Add Another Tracker. (If additional trackers need to be created)
14. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 


A. Campaign and Segment selection/creation section.

Install Postback Configuration

 

2. Click Add a Configuration.
3. Select Media Partner > TextNow – SAN.
4. Click Go.

 



 

5. Select Install > Postback Tools (⋮) > Edit.
6. Enter the TextNow Product ID.
7. Enter the TextNow Event Name > first_open for the product.
8. Click Save.

Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to TextNow follow the steps within the Create a Postback Section below.

Create a Reengagement Segment:

1. Locate the desired Campaign.
2. Select Campaign Tools (⋮) > Add a Segment.
3. Enter a Segment Name.
4. Enter a Segment Description. (optional)
5. Click Submit.

Create a Reengagement Tracker:

1. Click Add a Tracker or Select Segment Tools (⋮) > Add a Tracker.
1. Select the Campaign.
2. Select the Segment.
2. Enter a Tracker Name.
3. Select Tracker Type > Reengagement.
4. Select Media Partner > TextNow – SAN.
5. Select an Agency Partner. (optional)
6. Select ALL the TextNow Events (including _Install).

 

NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

7. Click Save (If no further trackers need to be created).
8. Click Save & Create Postback (to navigate directly to the Partner Configuration page).

 

Post-Install Event Postback Configuration:

 

2. Select TextNow – SAN > Network Tools (⋮) > Postbacks.
3. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
4. Enter the TextNow Product ID.
5. Enter the TextNow Event Name.
6. Click Save.

 

Standard Post-Install Event List:

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 14-days to meet your business needs.