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Analytics Monthly Active Users

 

The Analytics Monthly Active Users page provides visualizations of the Active Users, RPU (Revenue per User), Total Revenue and Purchase Events for a selected timeframe.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. From the Analytics drop down menu, Select Monthly Active Users.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Monthly Active Users Overview

By default when the Monthly Active Users page is displayed, Active Users and RPU are displayed.

 

NOTE: When leveraging Cross App functionality Active Users and RPU data for all apps within the App Name filter will be displayed. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

NOTE: In order to display the Total Revenue and/or the Purchase Events, toggle the desired metric(s).

 

Active Users monthly totals are accounted for on the vertical axis and are represented by the blue bars.

Revenues and Purchase Events totals are accounted for on the vertical axis and are represented by the orange line.

 

NOTE: By default, Total Revenue is deactivated.

 

NOTE: When Total Revenue is activated, RPU is accounted for within Total Revenue and therefore only one line will be displayed.

 

Purchase Events are accounted for on the vertical axis and is represented by the green line.

 

NOTE: By default, Purchase Events is deactivated.

 

analyticsmonthlyactiveusersoverviewhd

A. Active Users vertical axis
B. Data being displayed. Click to activate/deactivate
C. Timeframe horizontal axis
D. Revenue vertical axis
E. Purchase Events vertical axis

 

Mousing over the Monthly Active Users chart will display the data for the corresponding month. Each metric will be displayed in a color coordinated box over the selected month.

 

analyticsmonthlyactiveusersmouseoverhd

A. Mouseover month to display data


Refine Specific Date Range

The data for a specific date range can be viewed in further detail.

  1. Click and drag to select a shorter date range.
  2.  

    NOTE: The date range can also be refined using the page date field. For more information about the page date field, refer to our Analytics Page Tools support documentation.

     

    analyticsmonthlyactiveusersexpandspecificdaterangehd

    A. Click, hold and drag over date range

     

    The selected date range is now displayed. Specific data for each month within the refined date range can be viewed by mousing over the month.

     

    NOTE: The date range can be refined down to two months.

 

Return to Full Graph:

In order to return to the full graph, Click Show all.

 

analyticsmonthlyactiveusersrefineddaterangehd

A. Mouseover to view month specific data


Downloading the Monthly Active Users Data

The data displayed within the Monthly Active Users chart can be exported in several different formats.

 

Export Graphically:

Select the Download Button>Download Chart Image:

  • PNG
  • JPG
  • SVG
  • PDF

 

Download Chart Data:

Select the Download Button>Download Data:

  • CSV

 

Print Data:

Select the Download Button>Print.

 

AnalyticsMonthlyActiveUsersExportDataHD

 
 

Last Modified: Mar 27, 2017 at 4:18 pm