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Tracker Override Settings

The following document defines the process for setting tracker specific overrides for impression and/or click attribution as well as the duration of time post-install events will be associated to the original attribution source.

 

NOTE: The tracker override settings will take precedence over the network-specific impression and click attribution settings.

 

Data Needed Before Beginning Process:

  • A valid campaign with tracker setup within Kochava.

 

Use Cases for Updating Tracker Override Settings:

  • If you are running both UA as well as reengagement campaigns with the same network, you may want different lookback windows based on the specifics of the I/O in place for each campaign type.
  • This functionality allows you to customize your reconciliation options at a more granular level. For example if you are running both incentivized and non-incentivized campaigns on the same network, an advertiser would likely want a shorter lookback window for their incentivized campaign because those campaigns have a much shorter MTTI .

Tracker Override User Interface

  1. Log in to Kochava.
  2. Select App Tools>Campaign Manager.
  3.  

    AppToolsCampaignManagerHD

     

  4. Locate the desired Campaign.
  5. Click the Campaign expand button.
  6. Select Tracker Tools>Overrides.

Click Override Settings

NOTE: For more information on the Kochava Attribution Engine, refer to our Attribution Overview support documentation.

 

  1. Select the Click Device Lookback window.
  2.  

    NOTE: The Click Device Lookback determines the time frame that Kochava will lookback for click based device attribution. The Click Device Lookback can be set from Disabled up to 30 days.

     

  3. Select the Click Fingerprint Equalizer window.
  4.  

    NOTE: The Click Fingerprint Equalizer window determines the length of time that Kochava will consider a fingerprint match at the same level of attribution as a device-based match. The Click Fingerprint Equalizer window can be set from Disabled up to 30 days.

     

  5. Select the Click Fingerprint Lookback window.
  6.  

    NOTE: The Click Fingerprint Lookback window determines the time frame that Kochava will lookback for click based full-fingerprinting attribution. The Click Fingerprinting Lookback window can be set from Disabled up to 30 days.

     

  7. Select the Click IP Lookback window.
  8.  

    NOTE: The Click IP Lookback window determines the time frame that Kochava will lookback for click based IP-only fingerprinting and IP-range fingerprinting attribution. The Click IP Lookback window can be set from Disabled up to 30 days.

     

  9. If Event Association lookback settings need to be modified, proceed to the General Override Settings sections; if not, Click Save.

 


General Override Settings

  1. Select the Event Association Lookback window.
  2.  

    NOTE: The Event Association Lookback determines the time frame that Kochava will associate a post-install event with an attributed install. The Event Association Lookback window can be set from one minute up to 365 days, or an unlimited amount of time.

     

    USE CASE: An advertiser has a specific time frame in which they require a network to have an attributed install and post-install event in order to obtain payment. The Event Association Lookback window provides the tool to specifically track the installs and post-install events that fall within the desired time frame.

     

  3. If Impression Association lookback settings need to be modified, proceed to the Impression Override Settings sections; if not, Click Save.

 

TrafficOverrideGeneralSettingsHD


Impression Override Settings

  1. Select the Impression Device Lookback window.
  2.  

    NOTE: The Impression Device Lookback determines the time frame that Kochava will lookback for impression based device attribution. The Impression Device Lookback can be set from Disabled up to 24 hours.

     

  3. Select the Impression Fingerprint Lookback window.
  4.  

    NOTE: The Impression Fingerprint Lookback window determines the time frame that Kochava will lookback for impression based full-fingerprinting attribution. The Impression Fingerprint Lookback can be set from Disabled up to 24 hours.

     

  5. Select the Impression IP Lookback window.
  6.  

    NOTE: The Impression IP Lookback window determines the time frame that Kochava will lookback for impression based IP only fingerprinting attribution. The Impression IP Lookback can be set from Disabled up to 24 Hours.

     

  7. Select the Impression Partial IP Lookback window.
  8.  

    NOTE: The Impression Partial IP Lookback window determines the time frame that Kochava will lookback for impression based IP-range fingerprinting attribution. The Impression Partial IP Lookback can be set from Disabled up to 24 Hours.

     

  9. Click Save.

 

 
 

Last Modified: May 18, 2017 at 10:03 am