Analytics Cost & ROI

The Cost & ROI page provides a detailed view of total cost, click cost, install cost, ROI or total revenue for the selected app. Further refinement is provided through the use of the split by and interval drop-down menus.

 

NOTE: The Cost & ROI will display the top 50 results. For a complete list of Cost and ROI, refer to the Analytics Explorer Tool.

 

NOTE: Advertisers must update tracking URLs before going live with campaigns that will include cost collection and aggregation.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. Select the Analytics drop-down menu>Cost & ROI.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


Cost & ROI Chart

The Cost & ROI chart provides a graphic display of the Total Cost, Click Cost, Install Cost, ROI or Total Revenue. The chart is divided into three main sections which are the split by filtering, the graphic display of cost and ROI, and the totals for the selected timeframe.

 

NOTE: By default the Cost & ROI chart displays the Total Cost data split by Network Name.

 

NOTE: When leveraging Cross App functionality, Cost data for all apps within the App Name filter will be displayed within selected cost data. Cost data may be displayed for each app by utilizing the split by feature. For more information on viewing cost data by app, refer to the Cost & ROI Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

Mousing over any metric within the graphic display will visualize the data associated with the corresponding day/week.

 

analyticscostroioverviewhd

A. Split By filtering section
B. Graphical Display of Cost and ROI
C. Totals
D. Mouseover Data


Cost and ROI Selection

The Cost and ROI page can display multiple cost and revenue metrics.

  1. Select the Show drop-down menu, Select one of the following:
  2. a. Total Cost
    b. Click Cost
    c. Install Cost
    d. ROI
    e. Total Revenue

     

    AnalyticsCost&ROIShowHD


Cost & ROI Organization

Cost & ROI being displayed can be organized in many different ways in order to assist in the optimization of data visualization.

 

  1. From the Split By drop-down menu, Select one of the following:
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version

     

    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

     

    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Os Version
    vi. Device Type
    vii. Device Version

    d. Events

    i. Ad Size
    i. Ad Type
    iii. Countrycode
    iv. Currency
    v. Currencycode
    vi. Data
    vii. Device Type
    viii. Game
    ix. Pack
    x. Placement
    xi. Product
    xii. Receipt Status
    xiii. Revenue
    xiv. TV Brand Name
    xv. TV Channel
    xvi. TV Channel Name
    xvii. TV DMA
    xviii. TV Episode Title
    xix. TV Genre
    xx. TV Name
    xxi. TV Product Name
    xxii. TV Program Name

     

    NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

     

    xxiii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified

  3. Locate the Desired Cost or ROI and click the Cost/ROI Expand Button.
  4.  

    analyticscostroiorganizationhd

    A. Total Cost organized by Network and Campaign
    B. Campaigns with Cost Data
    C. Mouseover Data


Organize by Interval

Intervals within the Cost & ROI display can be organized to display specific windows of time.

  1. From the Interval drop-down menu, Select one of the following:
  2. a. Days
    b. Weeks

     

    analyticscostroiorganizeintervalhd

    A. Intervals within date range
    B. Interval organized by Weeks
    C. Mouseover Data

 
 

Last Modified: Aug 17, 2017 at 9:55 am