Analytics Cost & ROI


The Cost & ROI page provides a detailed view of total cost, click cost, install cost, ROI or total revenue for the selected app. Further refinement is provided through the use of the split by and interval drop-down menus.

NOTE: The Cost & ROI will display the top 50 results. For a complete list of Cost & ROI, refer to the Analytics Explorer Tool.

NOTE: Advertisers must update tracking URLs before going live with campaigns that will include cost collection and aggregation.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.

    4.  

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

  4. Select the Analytics drop-down menu>Cost & ROI.

    5.  

Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.

Cost & ROI Chart

The Cost & ROI chart provides a graphic display of the Total Cost, Click Cost, Install Cost, ROI or Total Revenue. The chart is divided into three main sections which are the split by filtering, the graphic display of cost & ROI, and the totals for the selected timeframe.

NOTE: By default the Cost & ROI chart displays the Total Cost data split by Network Name.

NOTE: When leveraging Cross App functionality, Cost data for all apps within the App Name filter will be displayed within selected cost data. Cost data may be displayed for each app by utilizing the split by feature. For more information on viewing cost data by app, refer to the Cost & ROI Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

Mousing over any metric within the graphic display will visualize the data associated with the corresponding day/week.

 

analyticscostroioverviewhd

A. Split By filtering section
B. Graphical Display of Cost & ROI
C. Totals
D. Mouseover Data

Cost & ROI Selection

The Cost & ROI page can display multiple cost and revenue metrics.

  1. Select the Show drop-down menu, Select one of the following:
    1. Total Cost
    2. Click Cost
    3. Install Cost
    4. ROI
    5. Total Revenue

     

    AnalyticsCost&ROIShowHD

Cost & ROI Organization

Cost & ROI being displayed can be organized in many different ways in order to assist in the optimization of data visualization.

  1. From the Split By drop-down menu, Select one of the following:
    1. App
      1. App ID
      2. App Name
      3. App Version

      NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

    2. Campaign
      1. Campaign
      2. Creative
      3. Install Campaign
      4. Install Creative
      5. Install Tracker
      6. Segment
      7. Tracker
    3. Device
      1. Device Carrier Name
      2. Device Network Conn Type
      3. Device Orientation
      4. Device Os
      5. Device Os Version
      6. Device Type
      7. Device Version
    4. Events
      1. Ad Size
      2. Ad Type
      3. Churn Likelihood
      4. Churn Score
      5. Countrycode
      6. Currency
      7. Currencycode
      8. Data
      9. Device Type
      10. Game
      11. Pack
      12. Placement
      13. Product
      14. Push Campaign
      15. Push Message Variant
      16. Push Segment
      17. Receipt Status
      18. Revenue
      19. Sum
      20. TV Brand Name
      21. TV Channel
      22. TV Channel Name
      23. TV DMA
      24. TV Episode Title
      25. TV Genre
      26. TV Name
      27. TV Product Name
      28. TV Program Name

        29. NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.

      29. Event Name
    5. Location
      1. City
      2. Country
      3. DMA
      4. Zip
    6. Attribution
      1. Type
      2. Install Matched By
      3. Install Network Name
      4. Install Site
      5. Matched To
      6. Matched By
      7. Network Name
      8. Network ID
      9. Network Key
      10. Partner Ad Group Id
      11. Partner Campaign Id
      12. Partner Campaign Name
      13. Partner Keyword
      14. Partner Platform

        15. NOTE: For more information about how the Partner fields map to SAN metadata, please refer to our SAN Networks Campaign Data Mapping support documentation.

      15. Site
    7. Agency
      1. Agency Name
      2. Agency Id
    8. Traffic Verification
      1. Traffic Verification Fail Reason
      2. Traffic Verified
  2. Locate the Desired Cost or ROI and click the Cost/ROI Expand Button.

    3.  

    analyticscostroiorganizationhd

    A. Total Cost organized by Network and Campaign
    B. Campaigns with Cost Data
    C. Mouseover Data

Organize by Interval

Intervals within the Cost & ROI display can be organized to display specific windows of time.

  1. From the Interval drop-down menu, Select one of the following:
    1. Days
    2. Weeks

     

    analyticscostroiorganizeintervalhd

    A. Intervals within date range
    B. Interval organized by Weeks
    C. Mouseover Data

 
 

Last Modified: Sep 26, 2018 at 9:32 am