Analytics Performance

Feature Summary: Custom Visualization provides the option of selecting from designated Analytics views or the ability to select from the available fields and create a custom view of the data that is most important to you.

When the Analytics Visualization view is first loaded, the user is provided with the option of clicking on four Quick Start options to quickly jump into the data:

• Network Performance – 7 Days — Enables the viewing of impressions, clicks, click through rate, installs, conversion rate and event count by network over the past 7 days.
• Campaign Performance – 7 Days — Enables the viewing of impressions, clicks, click through rate, installs, conversion rate and event count by campaign over the past 7 days.
• Creative Performance – 7 Days — Enables the viewing of impressions, clicks, click through rate, installs, conversion rate and event count by creative.
• Country Performance – 7 Days — Enables the viewing of impressions, clicks, click through rate, installs, conversion rate and event count by country.

NOTE: Each Quick Start View will produce data from the previous 168 hours (7 Days). For example if the query was run today at 12:00pm, the data for 12 hours of today will be displays as well as the past 6 1/2 days worth of data.

Custom Visualization is divided into three main sections:

The first is a field control section on the left side for selecting available dimensions and measures. The field control has a search bar and an All Fields and In Use tabs for selecting or deselecting dimensions, measures, pivots and filters.

The second section is the center portion of the screen with a tab for Filters, Visualization and Data that have been selected in the field control and can easily be expanded or contracted as needed.

The third is the top section where you can find the Save View feature, Run button to refresh the results after adding new dimensions or measures, and a gear wheel menu.

Analytics Interface

Quick Start Views

Network Performance – 7 Days:

By default when the Network Performance for the past 7 days visual is selected the following fields are loaded:

• Primary Fields — Event Date and Network Name
• Totals and Calculations — Impression Count, Click Count, Click Through Rate, Install Count, Converstion Rate, Event Count

Campaign Performance:

By default when the Campaign Performance for the past 7 days visual is selected the following fields are loaded:

• Primary Fields — Event Date, Campaign Name and Network Name
• Totals and Calculations — Impression Count, Click Count, Click Through Rate, Install Count, Converstion Rate, Event Count

Creative Performance:

By default when the Creative Performance for the past 7 days visual is selected the following fields are loaded:

• Primary Fields — Event Date, Creative ID and Network Name
• Totals and Calculations — Impression Count, Click Count, Click Through Rate, Install Count, Converstion Rate, Event Count

Country Performance:

By default when the Country Performance for the past 7 days visual is selected the following fields are loaded:

• Primary Fields — Event Date, Creative ID and Country
• Totals and Calculations — Impression Count, Click Count, Click Through Rate, Install Count, Converstion Rate, Event Count

Field Control

The Field Control section provides the ability to easily add or remove any of the available fields. There are two tabs within the section, All Fields provides the full list of fields available for selection and In Use provides the list of fields that are currently selected. When a field has been added or removed, the graphic display will be updated. Below is a list of the available fields for selection.

Important Note: When fields have been added, Run must be clicked in order to recalculate and revisualize the associated data.

Features:

The Field Control section provides robust features allowing users to easily locate, select or remove fields for analysis.

Search —

The field search box provides a convenient method for locating specific fields. Typing part of all of the field name will filter all of the available fields to display only the fields that match the query.

Selecting/Removing Fields —

Once a field has been located with the list of fields, click on it to add the field. Clicking on a selected field will remove that field from the list and the graphic display will be updated.

Clearing Fields —

All selected fields may be cleared. Under In Use click Clear all.

Collapsing Fields Menu —

In order to maximize the graphic display, the Fields menu may be collapsed by clicking on the collapse button.

Quick Start Reload —

At any point, the Quick Start prebuilt analysis may be loaded. Click on the lightning bolt icon and select from one of the prebuilt analysis. If any filtering has been selected, you will be presented with an option to either keep the current filters or replace them with the new filters associated with the prebuilt analysis.

Graphic Display

The Graphic Display provides a multitude of ways to graphically display the data associated with the selected fields.

Available Visualizations:

• Table – Displays the associated data within a table format.
• Column – Displays the associated data within a column graph.
• Bar – Displays the associated data within a bar graph.
• Scatterplot – Displays the associated data within a scatterplot graph.
• Line – Displays the associated data within a line graph.
• Area – Displays the associated data within an area chart.
• Pie – Displays the associated data within a pie chart.
• Map – Displays the associated data within a world map.
• Single Value – Displays the top data value returned.
• Boxplot – Displays the associated data within a box graph.
• Donut Multiples – Displays the selected totals metric within a single donut chart.
• Funnel – Displays the associated data within a Funnel chart.
• Sankey – Displays the selected dimensions within a Sankey chart.
• Single Record – Displays a single record of the selected metrics.
• Static Map (Points) –
• Static Map (Regions) – Displays the associated data on a regional map.
• Table (Legacy) – Displays the associated data within a standard table format.
• Timeline – Displays the associated data along a timeline.
• Waterfall – Displays the associated data within a waterfall graph.
• Word Cloud – Displays a collection of words depicted in different sizes based upon the associated data.

Spreadsheet Display

The Spreadsheet display provides an in-depth view of the data associated with the selected quick view or custom view. Depending on the view or fields selected, the data will be pivoted on different fields and the number of columns present will vary.

Data can be filtered, organized and the number of rows can be set in order to optimize the display. Column and Row totals may also be available to be displayed depending on the view.

The columns will be added in the order in which they are clicked on in the Field Control section. They can be reordered by clicking on the desired column and dragging into a new position within the spreadsheet view.

A. Column Settings.
B. Limit and Total Settings.