Analytics Page Tools

This document provides instructions for using the tools that are common to nearly every Analytics page including selecting a date range, filtering data, along with sharing, viewing and exporting device ids.

Analytics Date Field

The data on each Analytics page may be filtered by date range. By default, the data displayed is set to cover the previous 30 days.

The following options are available for date range selection:

  • Today — The current day from 12:00 a.m. to 11:59:59 p.m.
  • Yesterday — The last full day from 12:00 a.m. to 11:59:59 p.m.
  • Week-to-date — From Monday to the current time of the current week.
  • Last week — From Monday to Sunday of the last completed week.
  • Last 7 days — The last 7 days up to the current time of the current day.
  • Month-to-date — From the first day of the current month to the current time of the current day.
  • Last month — All days within the previous month.
  • Last 30 days — The last 30 days including the current day.
  • Custom — Based upon selection.


The date range can be adjusted by selecting one of the predefined selections, clicking on the desired dates within the calendar or manually entering the desired date range into the provided date fields.


Date Selector
A. Preset date ranges, click to activate
B. Indicates selected data range, can be adjusted by clicking on desired dates
C. Indicates selected date range, can be adjusted by manually entering dates

Exporting Device IDs

  1. From the Tools drop-down menu, Select Export Audience.

    Exporting Audience


    NOTE: Kochava will generate a list of the device IDs and export that list in a CSV format. If multiple app’s data is being displayed within Analytics, a zip file will be created with each app’s device IDs listed in separate CSV files. For more information about adding additional app data to Analytics, refer to the Filters section below.

  3. Once you have opted to export devices you will see a pop-up window displaying the email address the download link will be sent to, as well as a button to access the export status page. Click Export Status to navigate to the Export Status page.

    Export Audience
    A. An email will be sent to the displayed email with a link to the CSV file containing the desired device IDs.
    B. Click on Export Status to view the Export Status page.


  5. The Export Status page can be accessed by Selecting Audiences and Reports > Exports.



  7. The Export Status page displays the recent history of batch Device ID exports.

    Export List
    A. The date the export was created.
    B. The name of the export.
    C. The export category.
    D. The date range of the export.
    E. The format of the export.
    F. The exports tools menu.


  9. When the Download CSV link is clicked, a zip file containing a txt file with the exported Device IDs.

Save as Audience

Specific Analytics pages have the ability to use the associated audience to export as a row-level list, activate with a 3rd party partner or utilize the audience within Kochava Engagement.

NOTE: Due to the absence of a configurable date range, the MAU, LTV, Retention and Retention (Advanced) views do not support Exporting or Saving audiences.


  1. From the Tools drop-down menu, Select Save as Audience.

    Tools Menu Save Audience


    Save as Audience — Analytics:

    Audiences that have been compiled within Analytics may be exported or activated with a 3rd party partner.

    1. Select Save as Audience — Analytics.
    2. Enter an Audience Name.

      BEST PRACTICES: It is highly recommended that a highly descriptive audience name and description is entered. Having highly descriptive audience names and description will enable the quick location of the desired audiences.


    4. Click Save.

      Save As Audience Analytics


      NOTE: For more information about using saved audiences, refer to our Audiences support documentation.

    Save as Audience — Engagement:

    1. Select Save as Audience — Engagment.
    2. Enter an Audience Name.
    3. Select an Audience Type:
      • Static — Snapshot of the audience compiled in Analytics.
      • Dynamic — Rolling snapshot of audience complied in Analytics (Last 30 days).
    4. Click Save.

      Save as Audience Engagement
      A. Select Audience Type. Static is a single snapshot of an audience, Dynamic creates a new set of audience based on Analytic’s settings every 30 days.

Sharing Analytics Pages

Analytic pages with specific cohorts, dates and filters may be set up and shared to streamline communication and increase efficiency.

  1. From the Tools drop-down menu, Select Copy Link.

    Copy Link


  3. Send the copied link to the intended user(s).
  4. NOTE: Only users that have access to Analytics within your Kochava account will be able to view the data. For more information about User Groups and access, refer to our Roles Overview support document.


Within Kochava, Cohorts are groups of users that installed an app within a specific date range.

  1. From the Cohort drop-down menu, Select one of the following:
    1. All Time — Displays all Event and all Install data for the selected date range.
    2. All Installs — Displays all Installs data within cohort date range.
    3. Attributed Installs — Displays only Attributed Installs within cohort date range.
    4. Unattributed Installs — Displays on Unattributed Installs within cohort date range.


When a Cohort is selected, the Cohort date field will be presented. Data for users who fall within the Cohort during the Cohort date range will be visualized within the defined Analytics date range.


USE CASE: In the example shown below, the Attributed Install Cohort has been selected with a date range of 4/18/2019 thru 4/30/2019. The data for that group of users will now be displayed within the Analytics date range.


A. Cohort Date Range: This date range determines the group of users to display within the Analytics Date Range
B. Analytics Date Range: This date range determines the overall length of time displayed
C. Data displaying the selected Cohort within the Analytics Date Range


NOTE: By default, All Time is applied which displays all relevant data.

NOTE: If a Cohort is applied, that Cohort will stay active until deactivated even when navigating to other Analytic pages.


Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

  1. Click Add Filter.
  2. Added filters may be inclusive or exclusive. Select from the following filters categories:

    1. App — Based on the available apps within account.
    2. Campaign — Based on campaign naming conventions.
    3. Device — Based on user agent.
    4. Events — Based on Standard or Custom events.
    5. Location — Based on IP address.
    6. Attribution — Based on attributed installs and campaign attribution settings.
    7. Agency — Based on the available apps within the agency account.
    8. Traffic Verification — Based on Traffic success or failure.


    Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

  3. Select the Filter drop-down menu, Select desired Filter.
  4. Add desired values.
  5. Click “X” to remove Filter.


A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)

Save App Filters —

  1. Click the “X” to remove a value.
  2. Click “+” to add a value.
  3. Click Save View.


Selecting a Saved Filter —

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.


A. Select the desired Filter Set

Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.
  3. Click “X” to remove.
  4. Click Proceed.


A. Click “X” to remove

Currency Exchange

The currency for purchase events can be displayed in many different currency formats from around the world. Kochava utilizes an open source API for capturing exchange rates, offering real-time conversions when manipulating options within the UI. Exchange rates are also stored and updated every 30 minutes. Users can also set a currency default to any of the supported currency formats. Where available, mousing over purchase events will display the event value for a given date in the selected currency.


The Currency Selection drop-down menu is located at the top of each Analytic page. Selecting a different currency format will update the displayed data on the Analytics page.

NOTE: The default currency for the selected app is indicated above the Currency Selection drop-down menu.


Currency Exchange
A. Original Currency
B. Currency displayed in USD
C. Currency displayed in EUR


Currency AbbreviationDescription
OriginalThe currency which represents the majority of the Purchase/Revenue events sent to Kochava through a Server-to-Server feed or a custom defined event within the SDK.
AEDUnited Arab Emirates Dirham
AFNAfghan Afghani
ALLAlbanian Lek
AMDArmenian Dram
ANGNetherlands Antillean Guilder
AOAAngolan Kwanza
ARSArgentine Peso
AUDAustralian Dollar
AWGAruban Florin
AZNAzerbaijani Manat
BAMBosnia-Herzegovina Convertible Mark
BBDBarbadian Dollar
BDTBangladeshi Taka
BGNBulgarian Lev
BHDBahraini Dinar
BIFBurundian Franc
BMDBermudan Dollar
BNDBrunei Dollar
BOBBolivian Boliviano
BRLBrazilian Real
BSDBahamian Dollar
BTNBhutanese Ngultrum
BWPBotswanan Pula
BYNBelarusian Ruble
BYRBelarusian Ruble
BZDBelize Dollar
CADCanadian Dollar
CDFCongolese Franc
CHFSwiss Franc
CLFChilean Unit of Account (UF)
CLPChilean Peso
CNH (off-shore market)Chinese Yuan
CNYChinese Yuan
COPColombian Peso
CRCCosta Rican Colón
CUCCuban Convertible Peso
CUPCuban Peso
CVECape Verdean Escudo
CZKCzech Republic Koruna
DJFDjiboutian Franc
DKKDanish Krone
DOPDominican Peso
DZDAlgerian Dinar
EEKEstonian Kroon
EGPEgyptian Pound
ERNEritrean Nakfa
ETBEthiopian Birr
FJDFijian Dollar
FKPFalkland Islands Pound
GBPBritish Pound Sterling
GELGeorgian Lari
GGPGuernsey Pound
GHSGhanaian Cedi
GIPGibraltar Pound
GMDGambian Dalasi
GNFGuinean Franc
GTQGuatemalan Quetzal
GYDGuyanaese Dollar
HKDHong Kong Dollar
HNLHonduran Lempira
HRKCroatian Kuna
HTGHaitian Gourde
HUFHungarian Forint
IDRIndonesian Rupiah
ILSIsraeli New Sheqel
IMPManx Pound
INRIndian Rupee
IQDIraqi Dinar
IRRIranian Rial
ISKIcelandic Króna
JEPJersey Pound
JMDJamaican Dollar
JODJordanian Dinar
JPYJapanese Yen
KESKenyan Shilling
KGSKyrgystani Som
KHRCambodian Riel
KMFComorian Franc
KPWNorth Korean Won
KRWSouth Korean Won
KWDKuwaiti Dinar
KYDCayman Islands Dollar
KZTKazakhstani Tenge
LAKLaotian Kip
LBPLebanese Pound
LKRSri Lankan Rupee
LRDLiberian Dollar
LSLLesotho Loti
LTLLithuanian Litas
LVLLatvian Lats
LYDLibyan Dinar
MADMoroccan Dirham
MDLMoldovan Leu
MGAMalagasy Ariary
MKDMacedonian Denar
MMKMyanma Kyat
MNTMongolian Tugrik
MOPMacanese Pataca
MROMauritanian Ouguiya
MRUMauritanian Ouguiya
MTLMaltese Lira
MURMauritian Rupee
MVRMaldivian Rufiyaa
MWKMalawian Kwacha
MXNMexican Peso
MYRMalaysian Ringgit
MZNMozambican Metical
NADNamibian Dollar
NGNNigerian Naira
NIONicaraguan Córdoba
NOKNorwegian Krone
NPRNepalese Rupee
NZDNew Zealand Dollar
OMROmani Rial
PABPanamanian Balboa
PENPeruvian Nuevo Sol
PGKPapua New Guinean Kina
PHPPhilippine Peso
PKRPakistani Rupee
PLNPolish Zloty
PYGParaguayan Guarani
QARQatari Rial
RONRomanian Leu
RSDSerbian Dinar
RUBRussian Ruble
RWFRwandan Franc
SARSaudi Riyal
SBDSolomon Islands Dollar
SCRSeychellois Rupee
SDGSudanese Pound
SEKSwedish Krona
SGDSingapore Dollar
SHPSaint Helena Pound
SLLSierra Leonean Leone
SOSSomali Shilling
SRDSouth Sudanese Pound
SRDSurinamese Dollar
STDSão Tomé and Príncipe Dobra
STNSão Tomé
SVCSalvadoran Colón
SYPSyrian Pound
SZLSwazi Lilangeni
THBThai Baht
TJSTajikistani Somoni
TMTTurkmenistani Manat
TNDTunisian Dinar
TOPTongan Paʻanga
TRYTurkish Lira
TTDTrinidad and Tobago Dollar
TWDNew Taiwan Dollar
TZSTanzanian Shilling
UAHUkrainian Hryvnia
UGXUgandan Shilling
USDUnited States Dollar
UYUUruguayan Peso
UZSUzbekistan Som
VEFVenezuelan Bolívar Fuerte
VNDVietnamese Dong
VUVVanuatu Vatu
WSTSamoan Tala
XAGSilver (troy ounce)
XAUGold (troy ounce)
XCDEast Caribbean Dollar
XDRSpecial Drawing Rights
XPDPalladium Ounce
XPTPlatinum Ounce
YERYemeni Rial
ZARSouth African Rand
ZMKZambian Kwacha (pre-2013)
ZMWZambian Kwacha
ZWLZimbabwean Dollar


Last Modified: Jan 18, 2024 at 10:13 am