Analytics Page Tools

This document provides instructions for using the tools that are common to nearly every Analytics page including selecting a date range, filtering data, along with sharing, viewing and exporting device ids.

Analytics Date Field

The data on each Analytics page may be filtered by date range. By default, the data displayed is set to cover the previous 30 days.

The following options are available for date range selection:

  • Today — The current day from 12:00 a.m. to 11:59:59 p.m.
  • Yesterday — The last full day from 12:00 a.m. to 11:59:59 p.m.
  • Week-to-date — From Monday to the current time of the current week.
  • Last week — From Monday to Sunday of the last completed week.
  • Last 7 days — The last 7 days up to the current time of the current day.
  • Month-to-date — From the first day of the current month to the current time of the current day.
  • Last month — All days within the previous month.
  • Last 30 days — The last 30 days including the current day.
  • Custom — Based upon selection.


The date range can be adjusted by selecting one of the predefined selections, clicking on the desired dates within the calendar or manually entering the desired date range into the provided date fields.


A. Preset date ranges, click to activate
B. Indicates selected data range, can be adjusted by clicking on desired dates
C. Indicates selected date range, can be adjusted by manually entering dates

Exporting Device IDs

  1. From the Tools drop-down menu, Select Export Audience.


    NOTE: Kochava will generate a list of the device IDs and export that list in a CSV format. If multiple app’s data is being displayed within Analytics, a zip file will be created with each app’s device IDs listed in separate CSV files. For more information about adding additional app data to Analytics, refer to the Filters section below.

  3. Once you have opted to export devices you will see a pop-up window displaying the email address the download link will be sent to, as well as a button to access the export status page. Click Export Status to navigate to the Export Status page.

    A. An email will be sent to the displayed email with a link to the CSV file containing the desired device IDs.
    B. Click on Export Status to view the Export Status page.

  5. The Export Status page can be accessed by Selecting Audiences and Reports > Exports.


  7. The Export Status page displays the recent history of batch Device ID exports.

    A. The date the export was created.
    B. The name of the export.
    C. The export category.
    D. The date range of the export.
    E. The format of the export.
    F. The exports tools menu.

  9. When the Download CSV link is clicked, a zip file containing a txt file with the exported Device IDs.

Save as Audience

Specific Analytics pages have the ability to use the associated audience to export as a row-level list, activate with a 3rd party partner or utilize the audience within Kochava Engagement.

NOTE: Due to the absence of a configurable date range, the MAU, LTV, Retention and Retention (Advanced) views do not support Exporting or Saving audiences.


  1. From the Tools drop-down menu, Select Save as Audience.


    Save as Audience — Analytics:

    Audiences that have been compiled within Analytics may be exported or activated with a 3rd party partner.

    1. Select Save as Audience — Analytics.
    2. Enter an Audience Name.

      BEST PRACTICES: It is highly recommended that a highly descriptive audience name and description is entered. Having highly descriptive audience names and description will enable the quick location of the desired audiences.


    4. Click Save.


      NOTE: For more information about using saved audiences, refer to our Audiences support documentation.

    Save as Audience — Engagement:

    1. Select Save as Audience — Engagment.
    2. Enter an Audience Name.
    3. Select an Audience Type:
      • Static — Snapshot of the audience compiled in Analytics.
      • Dynamic — Rolling snapshot of audience complied in Analytics (Last 30 days).
    4. Click Save.
    5. NOTE: For more information about using audience from Analytics in Engagement, refer to our Engagement Audiences support documentation.


      A. Select Audience Type. Static is a single snapshot of an audience, Dynamic creates a new set of audience based on Analytic’s settings every 30 days.

Sharing Analytics Pages

Analytic pages with specific cohorts, dates and filters may be set up and shared to streamline communication and increase efficiency.

  1. From the Tools drop-down menu, Select Copy Link.


  3. Send the copied link to the intended user(s).
  4. NOTE: Only users that have access to Analytics within your Kochava account will be able to view the data. For more information about User Groups and access, refer to our Roles Overview support document.


Within Kochava, Cohorts are groups of users that installed an app within a specific date range.

  1. From the Cohort drop-down menu, Select one of the following:
    1. All Time — Displays all Event and all Install data for the selected date range.
    2. All Installs — Displays all Installs data within cohort date range.
    3. Attributed Installs — Displays only Attributed Installs within cohort date range.
    4. Unattributed Installs — Displays on Unattributed Installs within cohort date range.


When a Cohort is selected, the Cohort date field will be presented. Data for users who fall within the Cohort during the Cohort date range will be visualized within the defined Analytics date range.


USE CASE: In the example shown below, the Attributed Install Cohort has been selected with a date range of 4/18/2019 thru 4/30/2019. The data for that group of users will now be displayed within the Analytics date range.


A. Cohort Date Range: This date range determines the group of users to display within the Analytics Date Range
B. Analytics Date Range: This date range determines the overall length of time displayed
C. Data displaying the selected Cohort within the Analytics Date Range

NOTE: By default, All Time is applied which displays all relevant data.

NOTE: If a Cohort is applied, that Cohort will stay active until deactivated even when navigating to other Analytic pages.


Filters can be used to further refine, organize and visualize the displayed data in a method that is most beneficial. Multiple filters can be added and saved for later use.

  1. Click Add Filter.
  2. Added filters may be inclusive or exclusive. Select from the following filters categories:

    1. App — Based on the available apps within account.
    2. Campaign — Based on campaign naming conventions.
    3. Device — Based on user agent.
    4. Events — Based on Standard or Custom events.
    5. Location — Based on IP address.
    6. Attribution — Based on attributed installs and campaign attribution settings.
    7. Agency — Based on the available apps within the agency account.
    8. Traffic Verification — Based on Traffic success or failure.


    Once the filter category has been selected, one or more values may be added per filter. Filters can be saved and reapplied within any of the Analytics pages.

  3. Select the Filter drop-down menu, Select desired Filter.
  4. Add desired values.
  5. Click “X” to remove Filter.


A. Filters
B. Click “+” to add metric
C. Click “X” to remove metric
D. Click “X” to remove Filter and associated Metric(s)

Save App Filters —

  1. Click the “X” to remove a value.
  2. Click “+” to add a value.
  3. Click Save View.


Selecting a Saved Filter —

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.


A. Select the desired Filter Set

Deleting Filter Sets:

When saved Filter Sets are no longer needed, they can be deleted.

WARNING: Analytics filters are also used to generate dynamic Audience Export reports, if a filter that is used to create an Audience Export report is deleted an error will be generated when the report is pulled. Before deleting a filter, verify that the filter is not used to pull a report.

  1. Select the Saved States drop-down box.
  2. Select the desired Filter Set.
  3. Click “X” to remove.
  4. Click Proceed.


A. Click “X” to remove

Currency Exchange

The currency for purchase events can be displayed in many different currency formats from around the world. Kochava utilizes an open source API for capturing exchange rates, offering real-time conversions when manipulating options within the UI. Exchange rates are also stored and updated every 30 minutes. Users can also set a currency default to any of the supported currency formats. Where available, mousing over purchase events will display the event value for a given date in the selected currency.


The Currency Selection drop-down menu is located at the top of each Analytic page. Selecting a different currency format will update the displayed data on the Analytics page.

NOTE: The default currency for the selected app is indicated above the Currency Selection drop-down menu.


A. Original Currency
B. Currency displayed in USD
C. Currency displayed in EUR

Currency Abbreviation Description
Original The currency which represents the majority of the Purchase/Revenue events sent to Kochava through a Server-to-Server feed or a custom defined event within the SDK.
AED United Arab Emirates Dirham
AFN Afghan Afghani
ALL Albanian Lek
AMD Armenian Dram
ANG Netherlands Antillean Guilder
AOA Angolan Kwanza
ARS Argentine Peso
AUD Australian Dollar
AWG Aruban Florin
AZN Azerbaijani Manat
BAM Bosnia-Herzegovina Convertible Mark
BBD Barbadian Dollar
BDT Bangladeshi Taka
BGN Bulgarian Lev
BHD Bahraini Dinar
BIF Burundian Franc
BMD Bermudan Dollar
BND Brunei Dollar
BOB Bolivian Boliviano
BRL Brazilian Real
BSD Bahamian Dollar
BTC Bitcoin
BTN Bhutanese Ngultrum
BWP Botswanan Pula
BYN Belarusian Ruble
BYR Belarusian Ruble
BZD Belize Dollar
CAD Canadian Dollar
CDF Congolese Franc
CHF Swiss Franc
CLF Chilean Unit of Account (UF)
CLP Chilean Peso
CNH (off-shore market) Chinese Yuan
CNY Chinese Yuan
COP Colombian Peso
CRC Costa Rican Colón
CUC Cuban Convertible Peso
CUP Cuban Peso
CVE Cape Verdean Escudo
CZK Czech Republic Koruna
DJF Djiboutian Franc
DKK Danish Krone
DOP Dominican Peso
DZD Algerian Dinar
EEK Estonian Kroon
EGP Egyptian Pound
ERN Eritrean Nakfa
ETB Ethiopian Birr
EUR Euro
FJD Fijian Dollar
FKP Falkland Islands Pound
GBP British Pound Sterling
GEL Georgian Lari
GGP Guernsey Pound
GHS Ghanaian Cedi
GIP Gibraltar Pound
GMD Gambian Dalasi
GNF Guinean Franc
GTQ Guatemalan Quetzal
GYD Guyanaese Dollar
HKD Hong Kong Dollar
HNL Honduran Lempira
HRK Croatian Kuna
HTG Haitian Gourde
HUF Hungarian Forint
IDR Indonesian Rupiah
ILS Israeli New Sheqel
IMP Manx Pound
INR Indian Rupee
IQD Iraqi Dinar
IRR Iranian Rial
ISK Icelandic Króna
JEP Jersey Pound
JMD Jamaican Dollar
JOD Jordanian Dinar
JPY Japanese Yen
KES Kenyan Shilling
KGS Kyrgystani Som
KHR Cambodian Riel
KMF Comorian Franc
KPW North Korean Won
KRW South Korean Won
KWD Kuwaiti Dinar
KYD Cayman Islands Dollar
KZT Kazakhstani Tenge
LAK Laotian Kip
LBP Lebanese Pound
LKR Sri Lankan Rupee
LRD Liberian Dollar
LSL Lesotho Loti
LTL Lithuanian Litas
LVL Latvian Lats
LYD Libyan Dinar
MAD Moroccan Dirham
MDL Moldovan Leu
MGA Malagasy Ariary
MKD Macedonian Denar
MMK Myanma Kyat
MNT Mongolian Tugrik
MOP Macanese Pataca
MRO Mauritanian Ouguiya
MRU Mauritanian Ouguiya
MTL Maltese Lira
MUR Mauritian Rupee
MVR Maldivian Rufiyaa
MWK Malawian Kwacha
MXN Mexican Peso
MYR Malaysian Ringgit
MZN Mozambican Metical
NAD Namibian Dollar
NGN Nigerian Naira
NIO Nicaraguan Córdoba
NOK Norwegian Krone
NPR Nepalese Rupee
NZD New Zealand Dollar
OMR Omani Rial
PAB Panamanian Balboa
PEN Peruvian Nuevo Sol
PGK Papua New Guinean Kina
PHP Philippine Peso
PKR Pakistani Rupee
PLN Polish Zloty
PYG Paraguayan Guarani
QAR Qatari Rial
RON Romanian Leu
RSD Serbian Dinar
RUB Russian Ruble
RWF Rwandan Franc
SAR Saudi Riyal
SBD Solomon Islands Dollar
SCR Seychellois Rupee
SDG Sudanese Pound
SEK Swedish Krona
SGD Singapore Dollar
SHP Saint Helena Pound
SLL Sierra Leonean Leone
SOS Somali Shilling
SRD South Sudanese Pound
SRD Surinamese Dollar
STD São Tomé and Príncipe Dobra
STN São Tomé
SVC Salvadoran Colón
SYP Syrian Pound
SZL Swazi Lilangeni
THB Thai Baht
TJS Tajikistani Somoni
TMT Turkmenistani Manat
TND Tunisian Dinar
TOP Tongan Paʻanga
TRY Turkish Lira
TTD Trinidad and Tobago Dollar
TWD New Taiwan Dollar
TZS Tanzanian Shilling
UAH Ukrainian Hryvnia
UGX Ugandan Shilling
USD United States Dollar
UYU Uruguayan Peso
UZS Uzbekistan Som
VEF Venezuelan Bolívar Fuerte
VND Vietnamese Dong
VUV Vanuatu Vatu
WST Samoan Tala
XAG Silver (troy ounce)
XAU Gold (troy ounce)
XCD East Caribbean Dollar
XDR Special Drawing Rights
XPD Palladium Ounce
XPT Platinum Ounce
YER Yemeni Rial
ZAR South African Rand
ZMK Zambian Kwacha (pre-2013)
ZMW Zambian Kwacha
ZWL Zimbabwean Dollar


Last Modified: May 13, 2022 at 3:21 pm