Support Home > Campaign Management > Create an InMobi Glance — SAN Campaign

Create an InMobi Glance — SAN Campaign

Feature Summary: The following document describes how to set up a campaign for InMobi Glance — SAN. Kochava enhances your install and event data with the InMobi Glance — SAN ad impression or click metadata directly from InMobi Glance — SAN to allow for extremely accurate and complete data.

 

Data Needed Before Beginning Process:

  • InMobi Glance – SAN Product ID
  • InMobi Glance – SAN Event Name

Create a Tracker for an InMobi Glance — SAN Install Campaign

  1. Log in to Kochava.
  2. Select the desired Account and App.
  3. Select Links > Campaign Manager.
  4.  

     

  1. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.

    NOTE: In order to streamline the Campaign/Segment/Tracker creation process a feature has been added to allow the creation of campaigns and segments while creating a new tracker. For more information about creating a campaign or segment while adding a new tracker, refer to our Create an Install Campaign support document.

     

    Tracker Settings

     

  2. Enter the Tracker Name.
  3. NOTE: When a Tracker is created, Kochava automatically generates a name for the Tracker. We recommend that you replace the Tracker name at this point with a clear name of your choosing.

  4. Select Tracker Type > Acquisition. (default setting)
  5. Select Media Partner > InMobi Glance — SAN.
  6. Select Agency Partner. (optional)
  7. Enter the Destination URL.
  8. NOTE: The Destination URL is not relevant and should simply be your website.

  9. Enter a Deep Link. (optional)
  10. Enter any Custom Parameter(s). (optional)
  11. Click Save. (If no further trackers need to be created)
  12. Click Save & Add Another Tracker. (If additional trackers need to be created)
  13. Click Save & Create Postback (to navigate directly to the Partner Configuration page).
  14.  

    Tracker Settings
    A. Campaign and Segment selection/creation section.


Install Postback Configuration

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  1. Click Add a Configuration.
  2. Select Media Partner > InMobi Glance — SAN.
  3. Click Go.
  4.  

    Add a Postback

     

  5. Select Install > Postback Tools () > Edit.
  6. Enter the InMobi Glance – SAN Product ID.
  7. Select the InMobi Glance – SAN Event Name > first_open.
  8. Click Save.

 

Install Postback Settings


Reengagement Configuration

The information within this section provides the steps necessary to establish a reengagment campaign. If a reengagment campaign does not need to be created, the information in this section may be disregarded.

NOTE: If a reengagement campaign does not need to be set up, but the data associated with post-install events needs to be sent to InMobi Glance — SAN follow the steps within the Create a Postback Section below.

NOTE: For all EXISTING apps on your account, view-through re-engagement attribution will be disabled by default. You will need to take the steps outlined in this support documentation to enable this capability. For all NEW apps you add to your account in the future, this feature will be enabled by default.

 

Create a Reengagement Segment:

  1. Locate the desired Campaign.
  2. Select Campaign Tools () > Add a Segment.
  3. Enter a Segment Name.
  4. Enter a Segment Description. (optional)
  5. Click Submit.

 

Create a Reengagement Tracker:

  1. Click Add a Tracker or Select Segment Tools () > Add a Tracker.
    1. Select the Campaign.
    2. Select the Segment.
  2. Enter a Tracker Name.
  3. Select Tracker Type > Reengagement.
  4. Select Media Partner > InMobi Glance — SAN.
  5. Select an Agency Partner. (optional)
  6. Select the InMobi Glance — SAN Event that will map to the selected Kochava event.
  7. Add Reengagement Event.
  8.  

    BEST PRACTICES: While multiple events can be added to the reengagement tracker it is highly recommended that only 1 event be added for each reengagmeent tracker.

     

    NOTE: A Reengagement event can be added by clicking on the “+” and removed by clicking “X“.

  9. Click Save (If no further trackers need to be created).
  10. Click Save & Add Another Tracker (If additional events need to be created).
  11. Click Save & Create Postback (to navigate directly to the Partner Configuration page).
  12.  

    Reengagement Tracker Settings

 

Post-Install Event Postback Configuration:

  1. Select Apps & Assets > Partner Configuration.
  2.  

     

  1. Select InMobi Glance — SAN > Network Tools () > Postbacks.
  2. Locate the desired event and Click Create for a new configuration or Edit for an existing configuration.
  3. Enter the InMobi Glance – SAN Product ID.
  4. Select the InMobi Glance – SAN Event Name.
  5. Click Save.
  6.  

    Reengagement Postback Settings


Standard Post-Install Event List:

 

KeyDescription
first_openWhen a user successfully launches an instant of the app for the first time.
session_startWhen a user successfully launches an instant of the app.
trialWhen a user successfully signs up for a given trial product.
sign_upWhen a user completes an app sign up.
subscriptionWhen a user pays for a subscription within a 14 day lookback of exposure (impression or click) to a media campaign.
checkout_startUser has completed checkout of items in cart.
level_completeWhen the user completes a level within the app.
purchaseItem has been purchased.
share_with_friendLink shared with contact.
ad_initiateAd has been started.
first_video_viewWhen the user makes the initial video view.
video_viewVideo complete.
event_loginSignifies successful user authentication.
creditmatch_leadRepresents acquisition of credit-related leads.
new_registrationMarks completion of user account creation.
de_accountopen_startMarks initiation of account opening process.
de_accountopen_successIndicates successful account opening.
registration_completeWhen a user completes a user registration.
return_regDenotes return to registration process.
de_directdeposit_successSignifies successful direct deposit setup.
inviteIndicates sending or receiving invitations.
updateRepresents completion of account or profile updates.
shareLink shared with contact.
add_to_wishlistItem has been added to wishlist.
content_viewThe user has viewed the ad content.

Click and Impression Attribution Macros:

Click-through attribution, also known as click tracking, is the term used when a click leads to a user action within a certain attribution window. View-through attribution, also known as impression tracking, is the term used when an impression leads to a user action within a certain attribution window. The attribution window is supported for 30 day click lookback and 14 day impression lookback to meet your business needs.

 

URL ParametersDescriptionType
click_idID of the click.string
creative_idID of the creative.string
device_id_typeThe type of the device ID sent.string
site_idID of the site.string

Example Attribution Response

Match:

{
"success": true,
            “attributionMode”: “BMA”,
"type": "impression",
"metadata": {
"click_id": "click_id",
"creative_id":"creative_id",
"site_id":"site_id",
"device_id_type":"device_id_type",
"unix_date":"unix_date"
"device_id":"device_id"
},
"match": {
" "IP": "IP""
}
}

 

No Match:

{
    "success": false,
    "attribution_mode": "BMA",
    "type": null,
    "matched_by": null,
    "matched_by_keys": null,
    "metadata": null,
    "match": null
}

 
 

Last Modified: Nov 21, 2024 at 3:56 pm