Analytics Lifetime Value

The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.

Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.



    NOTE: By default, the Analytics Dashboard Interface is loaded.


  5. Select the Analytics drop-down menu>LTV.

Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.

LTV Chart Overview

The LTV Chart is divided into three main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.

Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.


NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.



A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals


NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.

Metric Organization

The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.


  1. From the Group By drop down menu, Select one of the following:
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version


    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.


    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Os Version
    vi. Device Type
    vii. Device Version

    d. Events

    i. Ad Size
    i. Ad Type
    iii. Countrycode
    iv. Currency
    v. Currencycode
    vi. Data
    vii. Device Type
    viii. Game
    ix. Pack
    x. Placement
    xi. Product
    xii. Receipt Status
    xiii. Revenue
    xiv. TV Brand Name
    xv. TV Channel
    xvi. TV Channel Name
    xvii. TV DMA
    xviii. TV Episode Title
    xix. TV Genre
    xx. TV Name
    xxi. TV Product Name
    xxii. TV Program Name


    NOTE: Kochava now provides the tracking of events associated with the serving of advertisements through television. Once the TV advertisement data has been collected, the event data can be visualized within the Analytics dashboard. For instructions on visualizing TV tagging data within Analytics, refer to our TV Tagging support documentation.


    xxiii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified

Organize by Interval

Intervals within the metric graphic display can be organized to display specific windows of time.


  1. From the Show drop down menu, Select one of the following:
  2. a. 24 Hours
    b. 7 Days
    c. 14 Days
    d. 30 Days



    A. Interval from 24 Hours to 30 Days


Last Modified: Apr 19, 2018 at 4:08 pm