Analytics Lifetime Value

The LTV (Lifetime Value) page provides visualizations of the campaigns, devices, events, locations or attribution for the selected app. The graph may be moused over to display the data associated with each metric.


Analytics Interface

  1. Log in to Kochava.
  2. Select the desired app.
  3. Select App Tools>Analytics.
  4.  

    AppToolsAnalyticsHD

     

    NOTE: By default, the Analytics Dashboard Interface is loaded.

     

  5. Select the Analytics drop-down menu>LTV.
  6.  


Analytics Page Tools

For more information on the tools available for this Analytic Page such as the date field, exporting device IDs, sharing the page and applying Cohorts and filters, refer to our Analytics Page Tools support documentation.


LTV Chart Overview

The LTV Chart is divided into 3 main sections the selected metrics, graphic display of the metric volume and metric totals for the selected timeframe.

Mousing over any metric within the graphical display will display the data associated with the corresponding hours/days.

 

NOTE: When leveraging Cross App functionality, LTV data for all apps within the App Name filter will be displayed. LTV data may be displayed for each app by utilizing the split by feature. For more information on viewing LTV data by app, refer to the Metric Organization section. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

 

analyticsltvchartoverviewhd

A. Metric Names
B. Graphic Display of Metric Volume
C. Mouseover Data
D. Metric Totals

 

NOTE: When a metric does not have any data associated within the selected timeframe, nothing will be displayed within the graphic display and the Total will display $0.00.


Metric Organization

The metrics within the LTV page can be organized in many different ways in order to assist in the optimization of data visualization.

 

  1. From the Split By drop down menu, Select one of the following:
  2. a. App

    i. App ID
    ii. App Name
    iii. App Version

     

    NOTE: In order to use the App split by feature, the desired apps must be added utilizing the filter feature. For more information about adding apps using the filter feature, refer to our Analytics Page Tools support documentation.

     

    b. Campaign

    i. Campaign
    ii. Creative
    iii. Segment
    iv. Tracker

    c. Device

    i. Device Carrier Name
    ii. Device Network Conn Type
    iii. Device Orientation
    iv. Device Os
    v. Device Type
    vi. Device Version

    d. Events

    i. Ad Block Enabled
    ii. Ad Size
    iii. Ad Type
    iv. Country Code
    v. Currency
    vi. Currencycode
    vii. Data
    viii. Device Type
    ix. Game
    x. Pack
    xi. Page Name
    xii. Placement
    xiii. Product
    xiv. Receipt Status
    xv. Remapped From
    xvi. Revenue
    xvii. Time on Page
    xviii. User ID

    e. Location

    i. City
    ii. Country
    iii. Zip

    f. Attribution

    i. Type
    ii. Matched To
    iii. Matched By
    iv. Network Name
    v. Network ID
    vi. Network Key
    vii. Site

    g. Traffic Verification

    i. Traffic Verification Fail Reason
    ii. Traffic Verified


Organize by Interval

Intervals within the metric graphic display can be organized to display specific windows of time.

 

  1. From the Show drop down menu, Select one of the following:
  2. a. 24 Hours
    b. 7 Days
    c. 14 Days
    d. 30 Days

     

    analyticsltvintervalhd

    A. Interval from 24 Hours to 30 Days

 
 

Last Modified: May 16, 2017 at 1:56 pm